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Looks at same-sex marriage and the changes to the institution of marriage. Civil-war breaking out in the United States over same-sex marriages; Importance of same-sex marriage in the upcoming presidential election between John Kerry and George W. Bush; Battles over same-sex marriage in California, New Mexico and Massachusetts; Same-sex marriage as a ho-hum issue in many parts of the world, especially in the Netherlands, Ontario, British Columbia and Brazil; Dizzying array of family arrangements around the world; Marriage as an institution always in flux.

Examines the spread of severe acute respiratory syndrome (SARS). Impact of the virus disease on such places as Canada, Hong Kong, Great Britain and China; Concerns that the epidemic will spread further; Efforts of scientists to understand SARS; How Canadian researchers mapped the first genome of the virus that causes SARS; Background on the coronavirus; Questions over how the virus spreads and treatment for the illness.

Offers a look at Canada's standards for Olympic athletes as of June 2004. Report that the Canadian Olympic Committee has made its national standards so tough that no marathon runner has qualified for the Athens Summer Olympics; Statement that marathon runner Carol Howe will not be allowed to compete.

Reports on an increase in travel to Canada by tourists from the United States, due to the value of the US dollar in Canada. Value of the US dollar in Canada; Comments from John Olsthoorn, spokesman for the Canadian Tourism Commission; Impact of the situation on Canadians.

The article reports that Drummond Brewery introduced its generic beer in Saskatchewan in May 1992. The company is attempting to gain a share of the beer market dominated by Canada's two national breweries, Molson Breweries of Canada and Labatt Breweries of Canada Ltd.. Drummond has a pricing strategy to undercut competitors in the country.

The article reports on advertising agency N W Ayer's plan to concentrate on business in the United States and Europe, and on seeking a merger partner, after agreeing to sell its 45% interest in the Spectrum Group of Canada to BBDO Worldwide. Spectrum's McKim Advertising will merge with Baker Lovick/BBDO to become the largest advertising agency in Canada. Ayer chairman and chief executive officer Jerry Siano remarked that the company felt it would be better not to invest its monies in Canada.

This article reports on the decision of Cineplex Odeon to show second-run movies in Canada in 1991. The program, called Encore Cinema, is a way created by Cineplex to benefit from the popularity of videocassette players. The company started the program in August in Edmonton, Alberta, and October in Calgary. In November, four complexes in Toronto, Ontario, were added. Radio spots and a promotion with The Toronto Sun, both handled in-house, supported the Toronto opening. The theaters show such fare as Silence of the Lambs and Thelma & Louise for $1.60 in Toronto and 80 cents elsewhere. Cineplex plans to open another Encore in Edmonton by yearend.

The article reports on promotion agencies hired by Procter & Gamble Co. to handle its marketing efforts in Canada. These agencies are the following: Cundari Group Ltd.; Christopher Lang & Associates; Quadrant Marketing Communications; the Promotion House; EMCI; Basstoy International Corp. and Echo Advertising + Marketing Inc.

Reports on the recovery of the direct marketing industry in Canada following the strike of Canadian Union of Postal Workers from August 24 to September 5, 1991. Comments from industry executives on the strike; Rumors about postal workers throwing bags of mail into Lake Ontario; Number of clients that have canceled advertising campaigns.

Reports on the plan of Imperial Tobacco, a tobacco company in Canada, to resume advertising after a court ruling struck down an advertising prohibition. Comments from Imperial Tobacco director of public affairs Michel Descoteaux; Details on the ruling; Decline of tobacco consumption in the country; Information on the ban on tobacco advertising.