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Your search keyword '"BOOK advertising"' showing total 5 results
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5 results on '"BOOK advertising"'

1. The Seigneurial System in Early Canada: A Geographical Study.

Subjects
BOOK advertising, GEOGRAPHY
Abstract

The article comments on an advertisement in the "New Republic" for the book "The Seigneurial System in Early Canada: A Geographical Study," by Richard C. Harris. The book is a geographical analysis of a feudal system that was in existence in Canada during the time of the French regime.

Published
1969

2. Untitled.

Subjects
BOOK advertising, FARMERS' markets
Abstract

The article offers news briefs in Vancouver, British Columbia including the promotion of author Madeleine Thien's novel "Dogs at the Perimeter" on May 25, the Hey Day fair in West Vancouver on May 28, and the schedule for farmers markets from May to October 2011.

Published
2011

3. Hard selling hard copy.

Author

Lahey, Anita,

Subjects
BOOK advertising
Abstract

Discusses the marketing approach used by book publishers in Canada. Practice of book publishers in hiring marketing executives with background in packaged goods and retailing; Importance of building brand identity for the publishers; Emphasis placed on book covers; Collective marketing strategy used.

Published
1997

5. Canadian books to get fall ad push.

Subjects
BOOKSELLERS & bookselling, BOOK advertising, SOCIETIES
Abstract

Reports on the campaign developed by Johnson Adams Nicholson Marketing & Communications for the Canadian Booksellers Association to promote Canadian-authored books. Publications carrying the advertisements; Federal government aid.

Published
1994

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