• Livelihood benefits, ethnic ties, and poor formal economic options drove the choice to pursue this quasi-legal trade. • Improved access to employment and education for women and girls could play a key role in reducing the drive to join the urban wild meat trade. • The expertise of market actors, and especially traders, is necessary to shape effective and equitable wild meat management practices and policies. • Educators used wild meat trading to supplement delayed (by 1–3 years) teaching salary highlighting the need for integrated national policy reforms. • A network of actors including rural hunters, urban and rural traders, market vendors, restaurateurs, and consumers fueled these markets. Wild meat (called 'bushmeat' or 'viande de brousse' in Central Africa) embodies a centuries-old livelihood and cultural exchange system that continues to play an important role in informal urban economies. From earlier studies, we know that selling the meat from wild animals provides a vital source of income to people in both rural and urban areas. Yet, little is known about the actors involved in wild meat markets, their entry to the informal market economy, or their motivations. Using the wild meat trade in two urban areas in Cameroon as case studies, we address why people choose to sell wild meat as an alternative to selling legal commodities and investigate whether urban wild meat traders rely upon particular ethno-linguistic or other ties to generate a network of buyers. We collected qualitative data through interviews in ten wild meat markets in Yaoundé and Abong Mbang and conducted long-term participant observations in markets and along urban trading routes in Yaoundé. Our data also include quantitative sales and profit data in the primary market of Yaoundé. We found that women comprised 74% of wild meat market vendors (45 of 54) in all the markets we studied. The majority of traders (85%), meat cleaners (89%), and vendors (95%) within the primary market originated from forest-based southern Cameroonian ethnic groups. Livelihood benefits, ethnic ties, and poor formal economic options drove the choice to pursue this particular trade. Our study highlights the role that improved access to employment and education for women and girls could play in reducing the drive to join the urban wild meat trade. This study also highlights the need to engage the expertise of wild meat market actors, and traders, in particular, in testing and revising wild meat management practices and policies. [ABSTRACT FROM AUTHOR]