1. E-cigarette Marketing and Older Smokers: Road to Renormalization.
- Author
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Cataldo, Janine K., Petersen, Anne Berit, Hunter, Mary, Wang, Julie, and Sheon, Nicolas
- Subjects
FOCUS groups ,HEALTH attitudes ,MARKETING ,HEALTH policy ,METROPOLITAN areas ,PATIENT compliance ,RESEARCH funding ,SMOKING cessation ,DATA analysis software ,ELECTRONIC cigarettes ,PATIENTS' attitudes ,DESCRIPTIVE statistics ,LAW - Abstract
To describe older smokers' perceptions of risks and use of e-cigarettes, and their responses to marketing and knowledge of, and opinions about, regulation of e-cigarettes. Methods: Eight 90-minute focus groups with 8 to 9 participants met in urban and suburban California to discuss topics related to cigarettes and alternative tobacco products. Results: Older adults are using e-cigarettes for cessation and as a way to circumvent no-smoking policies; they have false perceptions about the effectiveness and safety of e-cigarettes. They perceive e-cigarette marketing as a way to renormalize smoking. Conclusions: To stem the current epidemic of nicotine addiction, the FDA must take immediate action because e-cigarette advertising promotes dual use and may contribute to the renormalization of smoking. [ABSTRACT FROM AUTHOR]
- Published
- 2015
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