Search

Presents news briefs related to business enterprises in San Diego, California as of June 17, 2002. Partnership of legal firm Baker & McKenzie with Habitat for Humanity, a Christian ministry dedicated to building affordable homes for the poor; Violation of the prohibition of targeting youths in advertisement by R.J. Reynolds Tobacco Co.; Appointment of three attorneys by Butz Dunn DeSantis & Bingham firm.

The article reports on R. J. Reynolds Tobacco Co.'s plan of removing Winston cigarette brand ads from two California race tracks to abide with a judge's order. According to attorney Joe Escher, the nation's second largest tobacco company will take down signs and billboards advertising the National Association for Stock Car Auto Racing Winston Cup series at both Sears Point Raceway in Sonoma County and at Pomona Raceway in Los Angeles County.

Deals with the lawsuit filed by California Attorney General Bill Lockyer against the R.J. Reynolds tobacco company due to its distribution of cigarette packs to individual homes. Reason for the ruling on the case; Views of Don Jagoda, president of Don Jagoda Associates Inc., on the effort of tobacco companies to control cigarette distribution; Pieces of advice from Jagoda to tobacco companies.

The article reports on the lawsuit filed by California Attorney General Bill Lockyer against R.J. Reynolds Tobacco Co. for distributing free cigarette samples to Californians in violation of the 1998 Master Settlement Agreement. The agreement bans free samples in California except for consumer testing programs and coupon-style offers. The ban was intended to keep tobacco companies from using marketing strategies that target minors. Having refused to halt mailing the free samples even repeated advise from Lockyer, R.J. Reynolds was consequently sued. The article likewise mentioned that the agreement required the tobacco industry to pay more than 206 billion dollars to the settling states over the next 25 years.

This article focuses on the direct mail test program launched by R.J. Reynolds Tobacco Co. (RJR) with Smith's Food & Drug Centers, a California grocery chain, using RJR's database. RJR will help Smith's develop and target-mail an eight-times-a-year magazine, called Smith's Advantage Shopper, going to 50,000 households starting in October 1993. The tobacco company wants to sign up 14 other major marketers for the test and hopes eventually to add more supermarket chains. RJR sees the magazine effort, called the retailer alliance program" as eventually being an alternative to slotting or pricing allowances. It hopes that as the test continues, the program will prove attractive enough that other retailers will be willing to cut back on their trade programs to participate.