The article reports on the deployment of two Intel Itanium platform, a business intelligence software used to analyze customer data and trends, at Pechanga Resort & Casino in Temecula, California. It opens in 1995 and has a 188,000-square-foot casino floor and operates 2,000 slot machines, 158 game tables and 1,500 Class 2 bingo-based machines. Pechanga uses Hewlett-Packard DL580 servers, four-processor, and 32-bit systems. John Harris, director of Information Technology states that the deployment of Itanium was very successful for it is really a good analytical tool. Harris takes advantage of the 64-bit capabilities of the analytical tool and database and wanted to migrate to a 64-bit server platform. He decided to purchase two Itanium-based Integrity rx8640 servers from HP.