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The article reports on the fall council and annual meeting of the American Institute of Certified Public Accountants (AICPA) in Palm Desert, California. Ronald Cohen, AICPA board chair, urged that it should be the goal of every CPA to attract talented people to the profession. Cohen plans to push for passage of tort reform legislation and for the passage of workload compression relief to eliminate the image of the profession as a sweatshop. Cohen is looking for ways to increase minority participation in the profession. INSETS: A. TOM NELSON NAMED OUTSTANDING EDUCATOR BY THE INSTITUTE;PHILIP B. CHENOK RECEIVES PROFESSION'S HIGHEST HONOR;AICPA-LEXIS Programs Lower Members' Research Costs;Kubik Receives Dixon Award

Reports on the efforts of several public relations and marketing firms or departments in California in establishing or reshaping corporate images for the public. Reshaping of the image of Foodmaker Inc. by the destruction of its Jack In The Box trademark mascot; Effort done by Nelson Communications Group for Anheuser-Busch Cos.; Efforts of public relations agency Gable Group.

Discusses Microsoft Corporation's efforts to improve the company's reputation among high technology companies in the San Francisco, California, Bay Area. His job description; Construction of a Microsoft facility in Mountain View; Silicon Valley attitudes toward Microsoft; Use of the Mountain View facility; Amenities.

The article reports on the move of Star Nutrition Inc. in Chico, California to choose Large Media Inc. as its public relations and social media firm. The two companies have entered into an agreement which allows Large Media to help Star Nutrition in the implementation of its communication efforts to raise awareness about the products of Star Nutrition. Jackson Corley, chief executive officer (CEO) of Star Nutrition, emphasizes the importance of Large Media in streamlining the firm's message.

Focuses on the importance of public relations to the success of business San Diego, California. Definition and scope of public relations; Services offered by public relations firms; Approaches in public relations works.

Asserts that biotechnology firms in San Diego, Calif. need to earn public trust. Firms' neglect of the public; Concentration in the science and business of drug development; News media's focus on the industry's product failures; Assertion that the industry should focus on developing products based upon consumer needs.

Reports on San Diego, California-based truck bed lining manufacturer Rhino Linings' awarding of its public relations account to Gable Group.

Reports on how some companies in San Diego, California have used audio-visual production for their calling cards. Company profile video of Applied Data Technology Inc. that also explains their products and services and helps qualify customers; Case study video of its product installation at Eilsen Air Force Base in Fairbanks, Alaska; Other companies that have produced video recordings.

Reports on the list of largest public relations firm compiled by `San Diego Business Journal' which are operating according to frugal business means. Creative Communications Services; Flannery Group; Nelson Communications Group; MacCracken & McGaugh; Pacific Gateway Group; Drasnin Communications; Townsend Agency; Capener Matthews & Walcher.

The article reports on the significance of new tenants and the public relations campaign in promoting the northeast Fresno shopping center in California. The center was plagued with vacancies during early 2006. The activities at Piazza del Fiore helped in promoting awareness on the lifestyle center retail concept.

Discusses the relationship between corporate sponsors and the motion picture studios in Hollywood, Los Angeles City. Expectations of both parties to perform an event; Benefits of corporate sponsorship for both parties; Traditional model of sponsorship.

This article describes tentative proposals by the directors of San Francisco's Golden Gate Bridge to solicit corporate sponsors to help subsidize the landmark's growing deficit. Though some feel that the bridge is such an emotional landmark that businesses may be wary of consumer backlash. However, the directors have unequivocally ruled out naming rights.

The article reports on the actions taken by California government officials and Hewlett-Packard Co. (HP) on the leaked issue concerning the company's boardroom scandal. According to Thomas Dressler, a spokesman for California Attorney General Bill Lockyer, the state investigated the actions carried out by the HP officials and hired private agents to detect which board members were obliged in leaking corporate information to the reporters. The company also admitted that they performed persistent probes and the investigators found out phone records of nine journalists who used pretexting.

Announces that American Express Co. reached a multiyear sponsorship agreement with AEG, a Los Angeles company that owns several professional sports teams and operates their stadiums. Details of the agreement, which names the Amex card the official credit card of the Staples Center and the Home Depot Center, and of the teams that play there, the L.A. Kings hockey team and L.A. Galaxy soccer team; Benefits to Amex cardholders.