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I will outline the rationale, theoretical framework and methodology for a recently funded qualitative research project into the implementation of podcasting in a community radio station in San Francisco, CA. The project asks how conceptions of community and community media held by radio producers and consumers help shape the actual uses of the technology and perhaps reconfigure patterns of communication in this context. I expect to present some initial findings from ethnographic and interview-based research currently being conducted. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]