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This paper seeks to establish a new urban imaginary of the city of Cali by recognizing its tree landscape potential that identifies the city in its singularity. Graphic-visual representation is the methodology that allows sintaxtic, semantic and pragmatic components, that together with an Urban incursión methodology, designed by this research project that incorporates the method of imagery creation for the purpose of developing a proposing a new one at the social level. A Project is obtained, that develops urban incursión methods and towards a second part that determines the genius-loci of green areas. In a following stage, on-line virtual routes, as well as others are developed in search of an esthetic qualification of the actors that define them as well as the social imagery that results. [ABSTRACT FROM AUTHOR]