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This paper presents research which has investigated the appropriation and incorporation of communications technologies (SILVERSTONE, HIRSCH and MORLEY, 1996) by farming families in a specific rural area of Southern Brazil. The communicational perspective is adopted, associated with a socio-anthropological methodology. At the same time, the study brought into dialogue two distinct areas of knowledge - Communication and Regional Development. The original research was developed between 2014 to 2018, embrancing bibliographic and field research, and articulating a set of techniques such as form, photographic record, field report and interview. The analysis was based on the proposal of Jesús Martín-Barbero (2018), articulating the following analytical keys: institucionality, sociality, technicity, rituality, spatiality, temporality and mobility. The results point to the existence of contradictories movements of digital inclusion and exclusion, considering different aspects of access to communication technologies; to the strong mediation of space and time in the appropriation and incorporation of technologies; and to the constitution of a particular rurality for which ICTs are important components. [ABSTRACT FROM AUTHOR]