1. MEASURING THE DEGREE OF INNOVATION IN MICRO AND SMALL ENTERPRISES IN THE NORTHEAST OF BRAZIL.
- Author
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WALTER, C. E., VELOSO, C. M., and FERNANDES, P. O.
- Subjects
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SMALL business , *TECHNOLOGICAL innovations - Abstract
The companies don't operate in total isolation from the environment in which they are inserted. The environment at the same time as it is influenced by the organizations, in the performance and the performance of its origins, especially with regard to the practice of innovation. Small and medium-sized enterprises are the engine of economic development, especially in developing countries such as Brazil. Accordingly, the main objective of this research was to present and test a research model of innovation in Micro and Small Enterprises (MSE) proposed by Walter, Veloso and Fernandes (2017) to analyze: (1) the degree of innovation of Micro and Small Enterprises and (2) how the innovation is presented in the Micro and Small Enterprises as a result of its business environments. For this the study was based on a sample of 617 MSE distributed in 6 cities of the State of Piauí. The data were collected through the application of the Innovation Radar. Statistical techniques of descriptive, exploratory and inferential nature were used. The results showed that MSE have innovation capacity between "Little Innovative" and "Occasional Innovative", due to the greater expressiveness of organizations and marketing innovations, and that the average and the distribution of innovation are the same among MSE analyzed. [ABSTRACT FROM AUTHOR]
- Published
- 2019
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