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In recent years, the demand for clean water has been growing all over the world despite the different threats posed, including increasing pollution, increasing deforestation and climate change. Industrial activity is the second largest consumer of water, so highly industrialized regions are more susceptible to water stress. In this sense, reuse strategies have been progressively discussed and used around the world; however, in Brazil there is still place for many advances, whether due to lack of incentives, cultural issues in society, or poor regulation of the subject. The objective of this work was to carry out a diagnosis of raw water uptake by industries in one Hydrographic Region of the state of Rio de Janeiro and to propose a discussion on the adoption of water reuse practices for non-potable purposes from the use of treated effluents. A survey of the theoretical framework on the subject was carried out, as well as an analysis of sustainability indicators and reports of the companies, including the current licensing processes of large undertakings consuming water resources. With this study, it was possible to obtain the average cost of implementing a water reuse unit for an industry in the state of Rio de Janeiro-Brazil, which, despite still being expensive, has a strong tendency to use due to world water shortages. Finally, it was concluded that the state of Rio de Janeiro has a threat of water scarcity that could be aggravated in the coming years, if measures and investments in supply alternatives are not adopted (water reuse), and improvement in all stages of water management water resources. [ABSTRACT FROM AUTHOR]