1. Keep Running.
- Author
-
Powell, Robert Andrew
- Subjects
- *
RUNNING shoes , *ATHLETIC shoes , *FOOTWEAR industry - Abstract
The article focuses on how Danny Abshire and Jerry Lee founded Newton Running, a startup company based in Boulder, Colorado that produces running shoes. It discusses the role of inventor Brian Russell in the design of the Newton running shoe. Information is presented on the passion of Abshire and Lee for long-distance running. It describes the features of the Newton shoe and the response of buyers to its quality.
- Published
- 2008