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Start Over Author "Perić Nenad" Region bosnia & herzegovina
2 results on '"Perić Nenad"'

1. PREDICTING CUSTOMER LOYALTY LEVELS OF PROFESSIONAL CUSTOMERS: THE CASE OF BALKANS.

Author

Perić, Nenad, Milovanović, Mirjana, and Vranešević, Tihomir

Subjects
CUSTOMER loyalty, CUSTOMER satisfaction surveys, SPARE parts, DELIVERY of goods, REGRESSION analysis
Abstract

The paper presents the results of customer satisfaction survey in the auto spare parts industry through the presented analyses conducted in period from 2015 to 2018 on a sample of 3269 professional customers of a company that operates in the region of Balkans: Bosnia and Herzegovina (BIH), Republic North Macedonia (RNM) and Serbia (SRB). The Categorical Regression Analysis (CATREG) was used as a method of predicting the level of customer loyalty by combining variables from the survey-questionnaire with regard to the relationship between the sales staff and the characteristics of the products themselves. The study identifies that for BIH the range of goods, delivery and the price and quality ratio have the greatest impact on customer loyalty, for RNM the assortment of goods, delivery and manner of resolving complaints, while in Serbia the delivery of goods and the resolution of complaints, have the greatest importance in anticipating the level of loyalty of customers. [ABSTRACT FROM AUTHOR]

Published
2020
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2. THE MARKETING ORIENTATION ANALYSIS OF FRUIT AND VEGETABLE PRODUCERS IN BIH.

Author

Dončić, Dalibor and Perić, Nenad

Subjects
*FRUIT growers, *FARMERS, *VEGETABLES, *MARKETING, *ECONOMIC competition
Abstract

This paper analyzes the business orientation of the producers of fruits and vegetables in BiH with the special emphasis and high attention to the marketing orientation. The study hypothesis is based on the fact that fruit and vegetable producers in BiH have outdated business concept and that they have no marketing orientation. The inadequate business concept significantly affects the weaker regional competitiveness. The paper traces the development of the business orientation of the fruit and vegetable producers in Bosnia since the war have ended in 1995. until today. The paper concludes that the fruit and vegetable producers in Bosnia, since the war ended, have passed through all stages rapidly, concerning developing business orientation, from the orientation of production, to the orientation to the product, but they failed to adopt and become masters of the marketing orientation and that is the main cause of their stagnation and also the main cause of the loss of competitive advantage in the region. [ABSTRACT FROM AUTHOR]

Published
2013

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