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This paper investigates the effects of the big five, individual entrepreneurial orientation, love of money, and theory of planned behaviour dimensions on the entrepreneurial attitude and intention among freelancers. The moderating effect of gender in freelancers was also examined. The research was conducted in Western Balkan countries: Bosnia and Herzegovina, Croatia, Montenegro, and Serbia. A total of 318 questionnaires were collected. The influences of the theory of planned behaviour and individual entrepreneurial orientation dimensions are significant and positive. The positive impact of dimension openness is emphasised. Motivation to make money has a strong and positive effect on entrepreneurial attitudes and intentions, especially among men. The desire to achieve freedom through money has a positive impact on entrepreneurial attitudes, but also a negative effect on entrepreneurial intentions. Analytical and graphical modelling of the detected impacts was performed. Based on the real values of the independent variables that apply to a certain freelancer, analytical models can be used to simulate the entrepreneurial attitudes and intentions of that individual. [ABSTRACT FROM AUTHOR]