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The results of a qualitative research about the media consumption and media competence of Bolivian youth, is present discuss in the city of La Paz. The results of the study show that the youth of La Paz preferably consume television programs, although strongly extends the Internet, mobile telephony and video games use; less commonly used media are radio and press. Although youth perceive themselves as critical, the young people interviewed show deficiencies in the importance and necessity of media education and further reflection on the media. [ABSTRACT FROM AUTHOR]