Child labor is a preeminent issue of our time. Using a discrete choice experiment, we surveyed consumers in Belgium, France, the United Kingdom, and the United States to assess their willingness to pay (WTP) for chocolate labeled as "child‐labor‐free" based on two levels of child labor and two information sets (short and long). Our results indicate that when respondents are shown a definition clarifying the meaning of the child‐labor‐free logo, their WTP in all countries exceeds the 2.81% price premium farmers need to eliminate hazardous forms of child labor. Important implications for child labor in cocoa production are discussed. JEL CLASSIFICATION: C25, J28, J43, J80, Q18 [ABSTRACT FROM AUTHOR]