1. Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market.
- Author
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Chen, Weiping and Scott, Steffanie
- Subjects
- *
ORGANIC farmers , *FOOD industry , *CONSUMER behavior , *EMBEDDEDNESS (Socioeconomic theory) - Abstract
This study explores the concept of perceived embeddedness (PE) and its impact on purchasing behavior at an organic farmers' market. Based on a review of the prior literature, the study refines the conceptualization and measurement of PE as a second-order factor construct reflected in its three dimensions: perceived social embeddedness, perceived spatial embeddedness, and perceived natural embeddedness. The study also suggests that organic farmers' market shoppers' PE is positively related to the two measures of purchasing behavior: expenditure per visit and repurchase intention. In a sample of 492 organic farmers' market shoppers in Beijing municipality, China, the study find support for the second-order factor structure of PE and the theorized relationship between the shoppers' PE and their purchasing behavior. The study also discusses theoretical and managerial implications of the findings. [ABSTRACT FROM AUTHOR]
- Published
- 2014
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