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Organizations are constantly looking for effective strategies to develop a strong brand in today's cutthroat business climate. The study in this regard intends to analyze the effects of country of origin on brand equity dimensions based on Aaker's consumerbased brand equity (CBBE) model with regards to the Bangladesh apparel industry. This paper further analyzed the role of brand equity dimensions namely brand awareness, brand image, perceived quality and brand loyalty on fashion apparel brand equity in Bangladesh. Data were collected through an online survey from 300 respondents residing Dhaka Metropolitan Area. Afterward, the collected data were examined using SPSS and SEM. The findings of the study revealed that the country of origin has a significant positive effect on brand loyalty and overall brand equity while having no significant positive effect on brand awareness, brand image, and perceived quality. Additionally, the result disclosed that the effect of brand awareness, brand image, perceived quality and brand loyalty on fashion apparel brand equity is insignificant. Hence, the study shed light on the possible rationale behind these divergent outcomes and emphasizes scrutinizing other dimensions which will strengthen the overall brand equity of this particular sector. [ABSTRACT FROM AUTHOR]

Ecotourism has been recommended for multiple outcomes that foster environmental protection in developing nations. Tourism studies have revealed that ecotourism has several setbacks in Bangladesh, resulting in environmental difficulties, security issues and tourists' unwillingness to visit destinations. Therefore, this paper examines the factors of destination image, perceived risk, and travel motivation to foresee tourists' selection of ecotourism destinations in Bangladesh. The framework of this study is built upon the "Stimulus-Response Model of Buyer Behaviour" to address the knowledge gap. A total of 364 usable responses were collected from the tourists. The data were examined using SPSS for primary analysis and SEM-AMOS for hypothesis testing. The findings suggest that a proper image and motivation would encourage tourists to visit ecotourism destinations. [ABSTRACT FROM AUTHOR]

The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self-manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present study aimed to explore the use of AI-enabled smartwatches for health purposes, in particular the effects of product quality, service quality, perceived convenience, and perceived ease of use on user experience, trust and user satisfaction. Based on a purposive survey sample of 486 smartphone users in Bangladesh, data collected was analyzed using SPSS software for elementary analyses and PLS-SEM for hypotheses testing. The findings showed that the predictors, namely product quality, service quality, perceived convenience, and perceived ease of use, significantly affected user experience and trust. Similarly, user experience and trust were influential on user satisfaction and played partial mediating roles between predictors and user satisfaction. Besides, gender and age moderate the relationships of experience and trust with customer satisfaction. These findings support the S–O-R theoretical framework and have practical implications for brand and marketing managers of smartwatches in developing product features and understanding users' attitudes and behaviours. [Display omitted] • Artificial Intelligence is widely used, including by human healthcare workers like a physician. • Smartwatches are used to detect a patient's diabetic condition, blood pressure, heartrate, and other regular health issues. • Findings showed that elderly patients (users) have positive experiences, and trust and are satisfied with this tool. • During the COVID-19 pandemic, AI-enabled smartwatches are helpful for older people because they need not to go to the doctor. • The study's findings have theoretical and practical implications. [ABSTRACT FROM AUTHOR]