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Digital marketing is a system of reaching to the prospective shoppers or consumers with products or services by using digital devices and channels. The rising trend of both mobile phone usages and internet over the last one decade in Bangladesh has been creating a bigger avenue for the marketers to promote their products on the various social platforms at a cheaper rate compare to traditional media which indeed is very expensive. This study depicts that ~22% people of Bangladesh which is, in fact, in upward trend now use the social media such as Facebook, You Tube, Twitter, Instagram and so on for their entertainment and thus, companies see it is an opportunity to go more on digital platform with their products and services. The digital marketing enables the marketers to collect information on shoppers buying behavior, their brand loyalty related insight and their preferences for making shoppers' needs base business decision at an ease. This paper will help to understand the significance of digital marketing to draw shoppers' attention towards a company's products or services. [ABSTRACT FROM AUTHOR]

The premise of this study explores the students' perception, using channels and the factors influencing sharing of knowledge in learning environment. A structured questionnaire was used for data collection from 261 undergraduate and graduate students in three private universities in Bangladesh. The results of the study found over two-thirds of students' perception toward knowledge sharing (KS) are- it is not a plagiarism and helps to solve academic problems. Above 92% students share knowledge through each of three channels such as Internet, group discussion and social networks and over half of the students use these three channels everyday. More than four-fifths respondent students reported that reward and intention and nearly two-thirds and above stated that IT, perceived enjoyment and attitude influence their KS behavior. This study suggests that the university authority should facilitate access to enough knowledge resources, IT-enable learning environment and exercise teaching-learning methods that embed KS culture on the campus. [ABSTRACT FROM AUTHOR]

Hybrid rice technology was introduced in Bangladesh to meet the seed crisis caused by a devastating flood in the 1998–1999 cropping season. The rate of acceptance of hybrid rice amongst potential growers demonstrated, however, that getting a new idea adopted, even when it has obvious advantages, is challenging. The rate of adoption continues to be limited. In order to have an insight into the diffusion scenario of hybrid rice technology, we conducted the present research to: (i) identify the channel used for the diffusion of hybrid rice; (ii) determine the diffusion pattern of hybrid rice in Bangladesh and characterize rice farmers by their stage of adoption, following Rogers' model; and to (iii) explore the influence of selected characteristics of the rice growers in influencing farmers' innovativeness. A concurrent embedded design using a cross sectional survey was employed. The study was conducted in five regions of Bangladesh. The population of this study consisted of rice growers of the boro season. A multistage stratified random sampling design was employed in selecting the sample of 425 farmers. Data was collected through face–to–face interviews with the sampled farmers using a pre-tested and back translated questionnaire. Data confirm that the most frequently used channel from which farmers first became informed about hybrid rice was TV, followed by dealer, neighboring farmers and Agricultural Extension Office. The diffusion pattern of hybrid rice approaches a normal distribution or S- shaped cumulative distribution as proposed by Rogers. Adopter categories made in this study differ significantly, confirming to diffusion theory and empirical literature. Regression results show that farm size, availability of the promotional efforts, perception of risk in cultivating hybrid rice, and attitude towards hybrid rice was significant predictors of the farmers' innovativeness. The findings of the study might help planners and extension workers to consider refining their working procedure and policy guidelines for accelerating the rate of the adoption of hybrid rice in Bangladesh and beyond. [ABSTRACT FROM AUTHOR]

This research was based on a survey conducted in Bangladesh in three major seed-producing divisions, viz., Dhaka, Mymensingh, and Chittagong. Descriptive data was gathered by randomly selecting 100 peasants and 100 rural retailers for in-depth interviews. The general accounting approach was also used to assess profit and loss. The objective of the study was to analyze the marketing tendencies of vegetable seed farmers and sellers. The results showed a lack of market information, poor institutions and arrangements, poor marketing infrastructures, transportation system, and high and unfair profit margin distribution among the value chain actors with little share to the farmers in the vegetable seed market. These findings are indicators of poor marketing efficiency and thereby suboptimal operation of the seed marketing system. The significant determinants of market supply of vegetable seeds were found to be the average current price, age, the total size of land, farmers' experience, sex, number of oxen, and access to market information. The determinants of demand for vegetable seeds—family size, purchase frequency, the average current price, income level, average expenditure on food and purchasing, profit or loss of vegetable seed farming—were found to be significant in the study. According to the findings of this report, vegetable seed sector in Bangladesh needs more government support, especially in terms of marketing policies in order to improve the current state of vegetable seed farming. Vegetable seed farming was not profitable due to a lack of technology and knowledge, as well as a lack of funding. With the existing status of infrastructure, the presence of middlemen is unavoidable. As a result, farmers have no alternative but to follow the orders of the middlemen, resulting in seed quality problems. Hence, the results are indicative of the measures that should be taken for production, market infrastructure, arrangements, and institutions to improve the functioning of the seed marketing system. It also proposes a vegetable seed distribution channel through which a cooperative community would serve as a collecting hub for a more efficient marketing scheme. [ABSTRACT FROM AUTHOR]