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Climate change and environmental pollution are major global challenges that make environmental sustainability a high priority in the tourism industry. Hotels that implement green practices play an important role in promoting sustainable tourism by implementing policies and measures that protect and preserve the environment. This study examines the attitudes of hotel managers towards green practices, with the aim of understanding their impact on the development of sustainable tourism in the region. For this purpose, a survey was conducted that included 618 managers of 3-5 star hotels in the countries of the Western Balkans: Albania, Kosovo, North Macedonia, Montenegro, Bosnia and Herzegovina, and Serbia. Statistical tests applied to analyze differences in managers' attitudes included the Kruskal-Wallis test to identify general differences between groups. To find out which groups were different from each other, Dunn's method was used for post-hoc comparisons. The results reveal significant differences in the attitudes of managers regarding sustainable practices, highlighting the need for broader promotion and standardization of these practices across the region to support more successful sustainable tourism development. [ABSTRACT FROM AUTHOR]