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This article considers the agency of crop plants within sociocultural processes by examining how grape vines influence seasonal labour patterns in Australian viticulture and wine production. Drawing on ethnographic research within a large Australian wine company, I examine how vineyard managers and winemakers coordinate the timing of the grape harvest with the ripening of grapes. I argue that by making the harvest's approach perceptible to humans, chemical and sensory tests of grape ripeness precipitate seasonal changes in viticultural work—rendering grape vines active participants in patterning social time. Practices of attention to ripening grapes thus render the social agency of grape vines perceptible. I analyse these time-reckoning practices as a ‘learning to be affected’, in which human viticulturists actively strive through multiple sensory practices to become attuned to plants' activities. However, attending to the multiple practices used to reckon the ‘right’ time to harvest grapes also emphasises that these ways of enacting the times and agencies of crop plants may interfere or conflict with one another. Highlighting the emotional stresses and tensions between viticultural workers that this may generate, I suggest that agricultural time is both more conflicted and more suffused with power relations than theoretical accounts have typically indicated. [ABSTRACT FROM PUBLISHER]

Sobre datos de 14.284 botellas provenientes de seis regiones/país: Argentina, Australia, Chile, California (Estados Unidos de América), Borgoña (Francia) y Sudáfrica, y cinco cosechas: 1997, 1999, 2001, 2004 y 2005, se estima un modelo de precios hedónicos que relaciona causalmente precio del vino con calidad individual y marca-país. Se confirma una relación positiva y estadísticamente significativa entre precio y calidad individual, y se detecta que el premio o castigo que reciben los vinos por marca-país --al igual que la elasticidad precio-calidad-- se ha mantenido estable en el tiempo. A igual calidad individual y respecto de los vinos californianos, los vinos chilenos y argentinos siguen siendo castigados hoy en más de un 50%. Se constata también que el problema de la marca-país no tendrá solución mientras países entrantes a esta industria, como Chile o Argentina, no produzcan una masa crítica de vinos de excepcional calidad, factor que a fin de cuentas determina la consistencia de una buena imagen o reputación colectiva de sus productores. [ABSTRACT FROM AUTHOR]