1. Evaluation of a mass-media-led campaign to increase Pap smear screening.
- Author
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Shelley, J. M., Irwig, L. M., Simpson, J. M., and Macaskill, P.
- Subjects
PAP test ,MASS media ,HEALTH education ,GENERAL practitioners ,REGRESSION analysis - Abstract
The article reports on evaluation of a mass-media-led campaign to increase Pap smear screening. A health education campaign was designed to encourage women to have a Pap smear took place in New South Wales (NSW), Australia in early 1988. This test encouraged the women between the age of 18 and 70. The campaign involved the mass media, some related community activities and mailing of an educational package to all general practitioners. The logistic regression models estimated that, for women over 50 years and older in NSW, there was a 30% increase overall in Pap smears during the 4 months following the campaign and a 50% increase amongst those who had not had a smear in the previous 2 years.
- Published
- 1991
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