10 results on '"ADVERTISEMENTS"'
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2. The Effect of Explicit Suicide Language in Engagement With a Suicide Prevention Search Page Help-Seeking Prompt: Nonrandomized Trial.
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Onie S, Armstrong SO, Josifovski N, Berlinquette P, Livingstone N, Holland S, Finemore C, Gale N, Elder E, Laggis G, Heffernan C, Theobald A, Torok M, Shand F, and Larsen M
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- Humans, Suicidal Ideation, Australia, Language, Suicide Prevention, Suicide
- Abstract
Background: Given that signage, messaging, and advertisements (ads) are the gateway to many interventions in suicide prevention, it is important that we understand what type of messaging works best for whom., Objective: We investigated whether explicitly mentioning suicide increases engagement using internet ads by investigating engagement with campaigns with different categories of keywords searched, which may reflect different cognitive states., Methods: We ran a 2-arm study Australia-wide, with or without ads featuring explicit suicide wording. We analyzed whether there were differences in engagement for campaigns with explicit and nonexplicit ads for low-risk (distressed but not explicitly suicidal), high-risk (explicitly suicidal), and help-seeking for suicide keywords., Results: Our analyses revealed that having explicit wording has opposite effects, depending on the search terms used: explicit wording reduced the engagement rate for individuals searching for low-risk keywords but increased engagement for those using high-risk keywords., Conclusions: The findings suggest that individuals who are aware of their suicidality respond better to campaigns that explicitly use the word "suicide." We found that individuals who search for low-risk keywords also respond to explicit ads, suggesting that some individuals who are experiencing suicidality search for low-risk keywords., (©Sandersan Onie, Susanne Oliver Armstrong, Natasha Josifovski, Patrick Berlinquette, Nicola Livingstone, Sarah Holland, Coco Finemore, Nyree Gale, Emma Elder, George Laggis, Cassandra Heffernan, Adam Theobald, Michelle Torok, Fiona Shand, Mark Larsen. Originally published in JMIR Mental Health (https://mental.jmir.org), 19.03.2024.)
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- 2024
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3. A health app developer's guide to law and policy: a multi-sector policy analysis.
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Parker, Lisa, Karliychuk, Tanya, Gillies, Donna, Mintzes, Barbara, Raven, Melissa, and Grundy, Quinn
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MOBILE app developers , *HEALTH policy , *MEDICAL care cost control , *MEDICAL equipment laws , *MEDICAL informatics , *MENTAL health laws , *RIGHT of privacy , *MEDICAL ethics laws , *MEDICAL policy laws , *MOBILE apps , *MEDICAL ethics , *POLICY sciences , *LAW - Abstract
Background: Apps targeted at health and wellbeing sit in a rapidly growing industry associated with widespread optimism about their potential to deliver accessible and cost-effective healthcare. App developers might not be aware of all the regulatory requirements and best practice principles are emergent. Health apps are regulated in order to minimise their potential for harm due to, for example, loss of personal health privacy, financial costs, and health harms from delayed or unnecessary diagnosis, monitoring and treatment. We aimed to produce a comprehensive guide to assist app developers in producing health apps that are legally compliant and in keeping with high professional standards of user protection.Methods: We conducted a case study analysis of the Australian and related international policy environment for mental health apps to identify relevant sectors, policy actors, and policy solutions.Results: We identified 29 policies produced by governments and non-government organisations that provide oversight of health apps. In consultation with stakeholders, we developed an interactive tool targeted at app developers, summarising key features of the policy environment and highlighting legislative, industry and professional standards around seven relevant domains: privacy, security, content, promotion and advertising, consumer finances, medical device efficacy and safety, and professional ethics. We annotated this developer guidance tool with information about: the relevance of each domain; existing legislative and non-legislative guidance; critiques of existing policy; recommendations for developers; and suggestions for other key stakeholders.Conclusions: We anticipate that mental health apps developed in accordance with this tool will be more likely to conform to regulatory requirements, protect consumer privacy, protect consumer finances, and deliver health benefit; and less likely to attract regulatory penalties, offend consumers and communities, mislead consumers, or deliver health harms. We encourage government, industry and consumer organisations to use and publicise the tool. [ABSTRACT FROM AUTHOR]- Published
- 2017
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4. An audit of food and beverage advertising on the Sydney metropolitan train network: regulation and policy implications.
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Sainsbury, Emma, Colagiuri, Stephen, and Magnusson, Roger
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FOOD advertising , *BEVERAGE advertising , *EPIDEMICS , *BISHOPS , *PUBLIC health , *RAILROAD statistics , *RAILROADS , *ADVERTISING , *BEVERAGES , *FOOD , *FOOD industry , *MARKETING , *STANDARDS - Abstract
Background: Increased marketing of energy-dense, nutrient-poor foods has been identified as a driver of the global obesity epidemic and a priority area for preventative efforts. Local and international research has focused on the unhealthiness of television advertising, with limited research into the growing outdoor advertising industry. This study aimed to examine the extent of food and beverage advertising on the Sydney metropolitan train network, and to assess the nutritional quality of advertised products against the Australian Guide to Healthy Eating.Methods: All 178 train stations on the Sydney metropolitan train network were surveyed in summer and winter. A survey tool was developed to collect information for all advertisements on and immediately surrounding the train station. Information included product, brand, location and advertisement format. Advertisements were coded by nutrition category, product subcategory and size. Chi-square, ANOVA and ANCOVA tests were conducted to test for differences in the amount of food and beverage advertising by season and area socioeconomic status (SES).Results: Of 6931 advertisements identified, 1915 (27.6%) were promoting a food or beverage. The majority of food and beverage advertisements were for unhealthy products; 84.3% were classified as discretionary, 8.0% core and 7.6% miscellaneous. Snack foods and sugar-sweetened beverages were the most frequently advertised products, regardless of season. Coca-Cola and PepsiCo were the largest advertisers on the network, contributing 10.9% and 6.5% of total advertisements respectively. There was no difference in the mean number of food and beverage advertisements by area SES, but the proportion of advertising that was for discretionary foods was highest in low SES areas (41.9%, p < 0.001).Conclusions: The results indicate that, irrespective of season, food and beverage advertisements across the Sydney metropolitan train network are overwhelmingly for unhealthy (discretionary) products. The results of this study highlight the inadequacy of Australia's voluntary self-regulatory system in protecting members of the public from exposure to unhealthy food advertising. Regulatory action by government, such as placing a cap on the amount of unhealthy food advertisements, or requiring a proportion of all advertising to be for the promotion of healthy foods, is required to address this issue. [ABSTRACT FROM AUTHOR]- Published
- 2017
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5. Identifying effective healthy weight and lifestyle advertisements: Focus groups with Australian adults.
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Dixon, Helen, Murphy, Michael, Scully, Maree, Rose, Mischa, and Cotter, Trish
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PHYSICAL activity , *MODERATOR variables , *ADULTS , *FOOD habits , *PREVENTION of obesity , *ADVERTISING , *BODY weight , *DIET , *EXERCISE , *FOCUS groups , *HEALTH attitudes , *HEALTH status indicators , *MOTIVATION (Psychology) , *PUBLIC health , *TELEVISION , *QUALITATIVE research - Abstract
This study explored adult's attitudes and reactions to a range of television advertisements (ads) promoting healthy weight, physical activity and healthy eating. Twenty-four focus groups (N = 179) were conducted in metropolitan and regional areas of the Australian states of Victoria, New South Wales (NSW) and Queensland, with participants segmented by sex, education (no tertiary, at least some tertiary) and life stage (young adults, parents). Each group was assigned to one of the three advertising streams - Weight, Activity, or Nutrition - where responses to five different ads were explored using semi-structured, moderator-led discussions. Discussion transcripts were qualitatively content analysed using a conventional approach. Four main themes were identified in participants' discussions about the ads' main messages - (i) Why is it a problem? (ii) Who is it a problem for? (iii) What should I do about it? (iv) How do I make the changes? Reactions varied by demographic factors and current weight and lifestyle status. Participants furthest from achieving public health recommendations for weight, diet and activity were motivated by 'what' and 'how' ads involving gentle persuasion and helpful hints. Participants who were closer to meeting these recommendations were motivated by 'why' ads featuring more graphic and emotive content and new information. Findings suggest a strategic approach is important for the development of public health ads promoting healthy weight and lifestyle, with consideration given to the specific communication goals and who the target audience is. This should help ensure an appropriate message is delivered to priority population subgroups in the most informative and motivating manner. [ABSTRACT FROM AUTHOR]
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- 2016
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6. What Do Employers Ask for in Advertisements for Special Education Positions?
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Stephenson, Jennifer and Carter, Mark
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ADVERTISING ,INTERNET ,JOB descriptions ,POPULATION geography ,SPECIAL education ,TEACHERS ,OCCUPATIONAL roles ,DATA analysis software ,MEDICAL coding - Abstract
Although qualified special educators are more likely to provide effective teaching for students with disabilities and special education needs, it seems many teachers in special education and support positions are not qualified for this role. The study reported here provided analysis of 219 job advertisements for special education positions in order to ascertain what employers required of applicants for special education positions. Advertisements represented all states and sectors in Australia, although the sample does not fully reflect the relative numbers of schools in each state. Most positions were for class teachers or for teachers providing support within and across schools. Special education qualifications and experience in special education were not common criteria for employment. The concerns raised by this finding are addressed through suggestions for formal recognition for special educators and accreditation of teacher education programs preparing special educators. [ABSTRACT FROM PUBLISHER]
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- 2014
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7. Just a preference: racialised language in the sex-seeking profiles of gay and bisexual men.
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Callander, Denton, Holt, Martin, and Newman, ChristyE.
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BISEXUAL men , *CONTENT analysis , *ANTI-racism , *LANGUAGE & culture - Abstract
Racialised language is a salient and contested aspect of contemporary sexual cultures, particularly in the online domain. This paper explores the ways in which gay men in Australia employ race-related language when using online sex/dating websites. Using inductive content analysis, descriptive categories were developed to identify recurrent patterns in the racialised language employed by website users. A coding framework was then constructed to identify the ‘subject’ (self, other or concept) of each piece of race-related content, its ‘purpose’ (marketing, negative or positive discrimination, commentary) and the ‘position’ adopted (defensive, normalised or critical). Descriptive and comparative analyses revealed differences in the ways in which members of racial groups employed racialised language online. These differences are reviewed in relation to broader discourses on Whiteness and race in Australia, as well as recent community-produced anti-racism campaigns. [ABSTRACT FROM PUBLISHER]
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- 2012
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8. Changing workplace demands: what job ads tell us.
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Kennan, Mary Anne, Cole, Fletcher, Willard, Patricia, Wilson, Concepción, and Marion, Linda
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LIBRARIANS , *EMPLOYERS , *EMPLOYMENT , *CUSTOMER services , *INFORMATION services , *CONTENT analysis , *RESEARCH - Abstract
Purpose – The purpose of this paper is to analyse job ads as relatively accessible indicators of the knowledge, skills and competencies required of librarians by employers. It then uses a framework provided by the literature on professional jurisdiction to examine what may be trends and shaping factors for the Library and Information Studies (US) profession with regard to jurisdiction in a changing information landscape. Design/methodology/approach – Job ads were examined in two separate studies; one comparing job ads in Australia and the USA over eight weeks in 2004, and the other looking at one month snapshots of Australian job ads in 1974, 1984, 1994 and 2004. The text from the job ads was analysed using a content analysis software package. The literature on professional jurisdiction provided an interpretive framework. Findings – The Australian snapshots over time showed that there is an increasing lack of clarity about the skills and competencies required of librarians. The American job ads seemed to rank jurisdictional knowledge and professional qualifications more highly than their Australian counterparts. Interpersonal skills, behavioural characteristics and technical services skills are in demand in both countries. Originality/value – In addition to reporting on the knowledge, skills and competencies required of librarians, by applying an interpretive framework from the literature on professional jurisdiction the paper exposes some of the challenges ahead for the LIS profession. Research limitations/implications – The research used a small number of sources and a relatively small number of ads. It is acknowledged that job ads are only one source of information about knowledge, skills and competencies. [ABSTRACT FROM AUTHOR]
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- 2006
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9. Reported exposure to E-cigarette advertising and promotion in different regulatory environments: Findings from the International Tobacco Control Four Country (ITC-4C) Survey.
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Wadsworth E, McNeill A, Li L, Hammond D, Thrasher JF, Yong HH, Cummings KM, Fong GT, and Hitchman SC
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- Adult, Australia, Canada, Female, Humans, Male, Middle Aged, Nicotine administration & dosage, Perception, Smoking legislation & jurisprudence, Surveys and Questionnaires, United Kingdom, United States, Advertising, Electronic Nicotine Delivery Systems statistics & numerical data, Marketing, Tobacco Industry legislation & jurisprudence
- Abstract
Electronic cigarette (e-cigarette) advertising regulations differ across countries. This study examines how differences in e-cigarette advertising regulations influence exposure to e-cigarette advertising, and perceptions about what participants had seen and read about e-cigarettes. Data come from the ITC Four Country Survey (Canada [CA], United States [US], Australia [AU] and United Kingdom [UK]) carried out between August 2013 and March 2015 (n = 3460). In 2014, AU and CA had laws prohibiting the retail sale of e-cigarettes containing nicotine while the US and UK had no restrictions, although a voluntary agreement restricting advertising in the UK was introduced during fieldwork. Smokers and ex-smokers were asked whether in the last six months they had noticed e-cigarettes advertisements and received free samples/special offers (promotion), and about their perceptions (positive or otherwise) of what they had seen or read about e-cigarettes. Data were analyzed in 2017. US and UK participants were more likely to report that they had noticed e-cigarette advertisements and received promotions compared to CA or AU participants. For TV and radio advertisements, reported exposure was higher in US compared to UK. For all types of advertisements, reported exposure was higher in CA than AU. Overall, nearly half of AU (44.0%) and UK (47.8%) participants perceived everything they had seen and read about e-cigarettes to be positive, with no significant differences between AU and UK. Participants in countries with permissive e-cigarette advertising restrictions and less restrictive e-cigarette regulations were more likely to notice advertisements than participants in countries with more restrictive e-cigarette regulations., (Copyright © 2018 Elsevier Inc. All rights reserved.)
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- 2018
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10. Promotion of nutrition care by Australian fitness businesses: a website analysis.
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Barnes K, Ball L, and Desbrow B
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- Australia, Cross-Sectional Studies, Humans, Professional Role, Advertising statistics & numerical data, Fitness Centers, Internet, Nutrition Therapy
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Objectives: To investigate the intention of fitness businesses to promote the provision of nutrition care from personal trainers., Study Design: Cross-sectional evaluation of webpage content., Methods: Fitness businesses within two Australian federal electorates were identified using the Fitness Australia list of registered fitness businesses. Inductive content analysis of these fitness business websites and associated social media sites was undertaken to compare website content to the Fitness Australia Position Statement outlining the Roles and Responsibilities of Registered Fitness Professionals. Fitness businesses were classified as 'within scope of practice' if they referred to national nutrition guidelines or dietetic services. 'At risk of being beyond scope' included websites which did not include enough information to definitively state within or beyond scope. Fitness businesses were classified as 'definitely beyond scope of practice' if they advertised nutrition care which clearly extended beyond translation of the national dietary guidelines., Results: Of the businesses reviewed, 15% were within scope despite none referring to a dietitian; 34% were at risk of being beyond scope; and 51% were beyond scope as they advertised nutrition care such as personalized diets without indicating dietetic input., Conclusions: A considerable portion of fitness businesses reviewed advertised their personal trainers as able to provide nutrition care outside the recommended scope of practice. Strategies that help fitness businesses and personal trainers to support clients to have healthy dietary behaviours without extending outside the scope of practice are warranted., (Copyright © 2016 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.)
- Published
- 2016
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