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This paper explores the relationship between the passion for entrepreneurship and corporate sustainability, considering that the desire for entrepreneurship is the fuel that entrepreneurs need to continue and achieve sustainability. This study aims to identify the nature of the relationship between entrepreneurial passion and corporate sustainability, an applied study in Asia Telecom. Passion is an important behavior, despite all the recent attention towards entrepreneurship passion, one particularly important question that has not been fully addressed What makes entrepreneurs passionate? The literature on the passion for entrepreneurship has almost universally focused on the passion towards "activities", as the current study aims to investigate a variety of activities related to the context of entrepreneurial passion (i.e. activities related to invention, establishment and development). As a result of the research, if the research sample consisted of (100) entrepreneurs, and a set of statistical methods were used for the Spss v.28 (Amos) program, standard deviations, arithmetic averages, correlations and variance analysis, and the study problem centered on the following essential question "What is the impact of the passion of entrepreneurship on the sustainability of companies," and the current study tried to verify the main hypothesis "there is a correlation between the passion for entrepreneurship and corporate sustainability. More about this source textSource text required for additional translation information. Design: Methodology: Approach The data was collected by designing a questionnaire distributed to (100) employees of the Asia Telecom Company. The hypotheses developed through the literature related to the research variables were tested. Results:The findings revealed a correlation and impact relationship between entrepreneurship passion and corporate sustainability, indicating the importance of entrepreneurship passion. The extent of its contribution to achieving success, discovering innovative opportunities, developing a new business intends to achieve corporate sustainability, and the method of effective performance in light of competition and unexpected environmental factors. Suppose it is based on three elements (Passion for invention, establishment, and passion for development and development). In that case, passion plays a critical role in creating new projects and their results, whichaligns with the sustainability requirements of a successful organization.Originality and value: This research develops and tests a model that explores the impact of entrepreneurship passion on corporate sustainability. [ABSTRACT FROM AUTHOR]