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1. MEASURING PORT BRAND EQUITY: A SENTIMENT ANALYSIS ON PORT SOCIAL MEDIA MESSAGES.

Author

BAŞTUĞ, Sedat, ÇALIŞIR, Vahit, GÜLMEZ, Seçil, and ATEŞ, Alpaslan

Subjects
SENTIMENT analysis, BRAND equity, SOCIAL media, HARBORS, MARKETING research, RESEARCH methodology
Abstract

Copyright of Cumhuriyet Üniversitesi Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi is the property of University of Cumhuriyet, Faculty of Sciences & Arts and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2020

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