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Copyright of Selcuk University Social Sciences Institute Journal is the property of Selcuk University Social Sciences Institute Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Business Science (JOBS) / İşletme Bilimi Dergisi (JOBS) is the property of Journal of Business Science / Isletme Bilimi Dergisi (JOBS) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Electronic Turkish Studies is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

There are several factors that affect customers' perceptions of service quality. According to the results of the evaluation of these factors, customers may prefer to apply for word-of-mouth communication as positive or negative. However, it is stated that customers share their satisfaction and positive thoughts less frequently, and therefore it is thought that positive comments may be more valuable for businesses. In addition, with the fact that the Internet and social media are at the center of people's lives, the preferability of electronic word-of-mouth communication has increased. Based on this situation, it is aimed to determine the factors that create the perception of high service quality (food quality, physical environment, personnel, price) in restaurants, which are among the businesses operating in the service sector, to what extent these factors are effective in the tendency of consumers to positive electronic word-of-mouth communication (e-wom) and whether there is a difference according to gender. The data source of the study is 359 positive comments made for restaurants operating in Hatay, one of the two cities selected as a gastronomy city by UNESCO in 2020, and Istanbul, which is considered the cultural mosaic of our country and is the most populous city, and ranks first in the middle price category registered on the Tripadvisor website. The data were analyzed by content analysis from qualitative research methods. Within the scope of this analysis, frequency analysis was performed in SPSS program and word frequency analysis was performed in MAXQDA program. As a result, it has been determined that food quality, personnel, physical environment and price are effective in customers' perception of restaurant service quality, respectively. In terms of gender, it has been seen that male customers tend to e-wom more than women. According to the word frequency analysis, while the most frequently used word for the restaurant in Hatay is "Antakya", the district where the restaurant is located, the most used word in the restaurant in Istanbul is "advice". [ABSTRACT FROM AUTHOR]

Copyright of Erciyes Akademi is the property of Erciyes Universitesi Sosyal Bilimler Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In this study, we examined the effects of electronic word of mouth communication (eWOM), website reputation and website trust on the booking intention. Our aim in this research is to understand the importance of eWOM, website reputation and trust regarding consumer's intention to book hotels online. In this context, we conducted an online survey and reached to 414 participants. In order to measure eWOM, informational influence (information quality, source credibility, information quantity), normative influence (overall product ratings, customer ratings) and information diagnosticity factors were analyzed. The scales were adapted from Chang and Chen (2008) for booking intention. Li (2014) was used to measure website reputation and website trust. 4 questions were asked for website reputation and 6 questions were asked for website trust. eWOM effect was adapted from Filieri (2015) and 3 questions were asked for the information diagnosticity. The informational influence was obtained from 11 questions in total, and normative influence from 8 questions in total. All variables measured through 5-point Likert scale According to the research results, while the informational influence has no effect on the booking behavior, normative influence, information diagnosticity, website reputation and website trust positively affect the booking intentions of consumers. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi is the property of Bingol University / Rectorate and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Traditional Word of mouth communication is a verbal communication type which have been used without commercial purpose between people who are familiar to each other. Electronic word of mouth communication states whole positive and negative notifications which have been done by potential, real or old customers about a product or a firm by using internet. Word of mouth communication gave place to electronic word of mouth communication by the technology progress. The most common communication environment for electronic word of mouth communication is Facebook. The aim of this research is to specify the effect of shared advice and reviews which have been written by Facebook friends about a product or a service on buying behaviours. For this purpose, a questionnary applying has been done on Gümüşhane University personnels and students who are using Facebook site. Obtained result is that, word of mouth which actualized on socail media affects customers' buying behaviours [ABSTRACT FROM AUTHOR]