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2. Introduction

Author

Bauer, Laurie, Körtvélyessy, Lívia, Štekauer, Pavol, Albright, Adam, Series editor, Booij, Geert, Series editor, Plag, Ingo, Series editor, Bauer, Laurie, editor, Körtvélyessy, Lívia, editor, and Štekauer, Pavol, editor

Published
2015
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3. The Lexicalist Approach to Word-Formation and the Notion of the Lexicon

Author

Scalise, Sergio, Guevara, Emiliano, den Dikken, Marcel, editor, Haegeman, Liliane, editor, Maling, Joan, editor, Cinque, Guglielmo, editor, Georgopoulos, Carol, editor, Grimshaw, Jane, editor, Kenstowicz, Michael, editor, Koopman, Hilda, editor, Lasnik, Howard, editor, Marantz, Alec, editor, McCarthy, John J., editor, Roberts, Ian, editor, Štekauer, Pavol, editor, and Lieber, Rochelle, editor

Published
2005
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4. A note on the function of Dutch linking elements

Author

Krott, Andrea, Baayen, Harald, Schreuder, Robert, Booij, Geert, editor, van Marle, Jaap, editor, Anderson, Stephen, editor, Aronoff, Mark, editor, Baker, Mark, editor, Bauer, Laurie, editor, Botha, Rudie, editor, Bybee, Joan, editor, Carstairs-McCarthy, Andrew, editor, Corbett, Greville, editor, Dressler, Wolfgang, editor, Haspelmath, Martin, editor, Hoeksema, Jack, editor, Lieber, Rochelle, editor, Matthews, Peter, editor, Rainer, Franz, editor, Scalise, Sergio, editor, Schultink, Henk, editor, Spencer, Andrew, editor, and Van Marle, Jaap, editor

Published
2002
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5. Neoclassical word formation in German

Author

Lüdeling, Anke, Schmid, Tanja, Kiokpasoglou, Sawwas, Booij, Geert, editor, van Marle, Jaap, editor, Anderson, Stephen, editor, Aronoff, Mark, editor, Baker, Mark, editor, Bauer, Laurie, editor, Botha, Rudie, editor, Bybee, Joan, editor, Carstairs-McCarthy, Andrew, editor, Corbett, Greville, editor, Dressler, Wolfgang, editor, Haspelmath, Martin, editor, Hoeksema, Jack, editor, Lieber, Rochelle, editor, Matthews, Peter, editor, Rainer, Franz, editor, Scalise, Sergio, editor, Schultink, Henk, editor, Spencer, Andrew, editor, and Van Marle, Jaap, editor

Published
2002
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6. Autonomous morphology and paradigmatic relations

Author

Booij, Geert, Booij, Geert, editor, van Marle, Jaap, editor, Anderson, Stephen, editor, Aronoff, Mark, editor, Bauer, Laurie, editor, Baker, Mark, editor, Botha, Rudie, editor, Bybee, Joan, editor, Carstairs-McCarthy, Andrew, editor, Dressler, Wolfgang, editor, Hoeksema, Jack, editor, Lieber, Rochelle, editor, Matthews, Peter, editor, Rainer, Franz, editor, Scalise, Sergio, editor, Schultink, Henk, editor, and Zwicky, Arnold, editor

Published
1997
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7. Book Notices

Author

Booij, Geert, Rainer, Franz, Booij, Geert, editor, van Marle, Jaap, editor, Anderson, Stephen, editor, Aronoff, Mark, editor, Bauer, Laurie, editor, Baker, Mark, editor, Botha, Rudie, editor, Bybee, Joan, editor, Carstairs-McCarthy, Andrew, editor, Dressler, Wolfgang, editor, Hoeksema, Jack, editor, Lieber, Rochelle, editor, Matthews, Peter, editor, Rainer, Franz, editor, Scalise, Sergio, editor, Schultink, Henk, editor, and Zwicky, Arnold, editor

Published
1996
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8. Inherent versus contextual inflection and the split morphology hypothesis

Author

Booij, Geert, Booij, Geert, editor, van Marle, Jaap, editor, Anderson, Stephen, editor, Aronoff, Mark, editor, Bauer, Laurie, editor, Baker, Mark, editor, Botha, Rudie, editor, Bybee, Joan, editor, Carstairs-McCarthy, Andrew, editor, Dressler, Wolfgang, editor, Hoeksema, Jack, editor, Lieber, Rochelle, editor, Matthews, Peter, editor, Rainer, Franz, editor, Scalise, Sergio, editor, Schultink, Henk, editor, and Zwicky, Arnold, editor

Published
1996
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9. Against split morphology

Author

Booij, Geert, Booij, Geert, editor, van Marle, Jaap, editor, Anderson, Stephen, editor, Aronoff, Mark, editor, Bauer, Laurie, editor, Baker, Mark, editor, Botha, Rudie, editor, Bybee, Joan, editor, Carstairs-McCarthy, Andrew, editor, Dressler, Wolfgang, editor, Hoeksema, Jack, editor, Lieber, Rochelle, editor, Matthews, Peter, editor, Rainer, Franz, editor, Scalise, Sergio, editor, Schultink, Henk, editor, Zwicky, Arnold, editor, and Van Marle, Jaap, editor

Published
1993
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10. Discussion

Author

Packard, Jerome L., Roeper, Thomas, editor, Wexler, Kenneth, editor, and Packard, Jerome L.

Published
1993
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11. Introduction

Author

Packard, Jerome L., Roeper, Thomas, editor, Wexler, Kenneth, editor, and Packard, Jerome L.

Published
1993
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12. Book notices

Author

Booij, Geert, Rainer, Franz, Booij, Geert, editor, and van Marle, Jaap, editor

Published
1992
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14. Besedotvorni postopki v pisnih oglaševalskih besedilih

Author

Oražem, Nina and Štumberger, Saška

Subjects
prekrivanje, blending, graphoderivatives, ordinary derivatives by prefixation, slovenščina, sestavljanje, oglasno besedilo, Slovenian, word formation, compounding, grafiksacija, besedotvorje, udc:811.163.6:659, advertising discourse, tvorjenka, complex word, sklapljanje
Abstract

Diplomsko delo obravnava besedotvorne postopke v različnih pisnih oglaševalskih besedilih, pri čemer v analizo vključuje tako sistemsko predvidljive kot tudi nepredvidljive postopke tvorjenja, ki so natančno opredeljeni tudi v teoretičnem delu naloge. V današnjih oglasnih besedilih je med predvidljivimi besedotvornimi vzorci najbolj razširjeno sestavljanje, medtem ko med nepredvidljivimi postopki izstopata prekrivanje in sklapljanje. Ugotovljeno je tudi, da snovalci oglasov v mnogih primerih uporabljajo princip grafiksacije (izstopa postopek naivnega etimologiziranja), s pomočjo katerega je besedilo atraktivnejše in posledično hitreje zapomnljivo. The bachelor's thesis discusses word formation processes in various types of written advertising discourse. The paper includes both predictable and unpredictable word formation processes, which are thoroughly defined in the theoretical part of the thesis. In today's advertising texts, the most common predictable word formation process is ordinary derivation by prefixation, while among unpredictable word formation processes, blending and compounding stand out. It was also observed that many advertising designers use graphoderivatives (the most common is naive etymologisation), which make the text more attractive and consequently faster to remember.

Published
2021

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