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Promoting the empowerment and organization of rural women into collectives that generate income and contribute to the improvement of the living conditions in their communities, are necessary actions to achieve sustainable development. In Mexico, these strategies must be included in public policies and be in accordance with the Sustainable Development objectives issued in the 2030 Agenda of the United Nations Organization: gender equality and the end of poverty. In this article experiences of women in rural areas are described, the forms of organization, strategies for labor inclusion and progress in empowerment in the community of Chiquihuitlán, Jalisco. It is a qualitative, descriptive study, with the application of group interviews that allowed interaction with people obtaining important data for analysis and discussion. In the results, experiences, obstacles and challenges overcome are described, the institutional support received and the existing distance between the public policies outlined by the State and the reality perceived through the discourse of women. [ABSTRACT FROM AUTHOR]