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Childlessness is increasing and might reflect acceptance of diversity, scope for individual choice and a creative ‘social imaginary’ about being feminine without being a mother. Childlessness also appears to have a contextual manifestation arising from the recognition that the long-hours work culture in many organizations does not support appropriate parenting. A qualitative study of Australian managers reveals the contradictory discourses of childlessness around enlightened equality, maternalism, an elusive, ideal ‘work–life balance’ and individualism. The article explores a contextually nuanced, dynamic, generative theory of agency which does not hinge on the mother–child dyad, in explaining women managers’ choices to remain childless. [ABSTRACT FROM AUTHOR]