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This research contributes to the debate on the determining factors that support access to global value chains by companies belonging to emerging clusters in transition economies. The role of these economies is becoming increasingly relevant in a global world, where discovering new opportunities is focused on increasing market knowledge in order to offer the appropriate products. From a geographical approach, managing both the knowledge flows circulating within the cluster and those coming from external sources can have a positive effect on the companies' international presence. To analyse these research questions, the wine industry cluster in the Muntenia-Oltenia region of Romania was studied. This wine-growing territory is also known as Romanian Tuscany due to its geographical location. In this area, the wineries have different characteristics depending whether or not they have international projection. The results suggest that local knowledge of the cluster, managed through the network of connections, is necessary for the international presence of the cluster. Moreover, there is a multiplier effect in those wineries where there is foreign ownership, due to their international entrepreneurial character. In summary, this paper contributes to a better understanding of how companies in an emerging cluster work in order to access global value chains. [ABSTRACT FROM AUTHOR]

The process of transformation that affects the world wine industry is also felt at the level of the Romanian market. The article aims to address two of the directions this market evolves in. The aim of the paper is to outline the extent to which wine cellars know and use the biodynamic cultivation and vinification techniques and to measure their willingness to practice enotourism as a wine promotion measure. After a short presentation of the general context of the Romanian wine industry and of the latest developments in this sector, the author analyzes of the results of a qualitative research carried out with seven wine producers in the Muntenia Oltenia area. The results of the research allow sketching some proposals that are in line with the trends on the international wine market and that contribute to the increase of the sales of Romanian producers'. [ABSTRACT FROM AUTHOR]

Starting from the theoretical concepts that define the maintenance strategies for the international market, this paper presents the results of a quantitative research survey conducted among Romanian consumers of wine. What is aimed at is to know their attitudes and opinions referring to wine imports in order to identify a strategy for the entrance on the Romanian market of the French wine producer Louis Latour, which is imposed by the need to maintain sales in the context of demand shrinking on the home market. The conclusion of the quantitative research conducted on a sample of 402 people from all country regions reveals the opportunity of entering the Romanian market by using indirect export as a way of entering the market. [ABSTRACT FROM AUTHOR]

In the continuously changing business environment is difficult for all companies, especially micro, small and medium sized enterprises to be competitive and stay alive. Innovation is the key driver to become competitive. Clusters represent one of the most powerful tools to increase innovative and economic performances of the companies, regions and countries. The 2000s brought along many changes, starting with the modernization of technology, continuing by the increase of the interaction between producers and the emergence of associations which facilitate the development of some common activities and which represent the moment that put its fingerprint on the formation of clusters in the Romanian vineyard field. The wine cluster from Muntenia Oltenia region focused on developing human resources and promoting professional and commercial interests for its members. [ABSTRACT FROM AUTHOR]