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Danone Waters of America promotes its brand of Evian water as 'carbon neutral.' Earlier this year, a federal court in New York allowed a lawsuit against Danone to continue, holding [...]

Ad Law Access Honor We are excited to share that our Ad Law Access blog has been chosen for inclusion in the Library of Congress' esteemed Legal Blawgs Web Archive. [...]

Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as 'non-toxic' and 'earth friendly.' A consumer sued the company, alleging that these claims are false and [...]

Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as 'non-toxic' and 'earth friendly.' A consumer sued the company, alleging that these claims are false and [...]

The Bottom Line The FTC is continuing its review of the Green Guides and companies should stay tuned for further updates. The FTC is accepting public comments on 'recyclable' claims [...]

Last last year, the Federal Trade Commission announced that it was seeking public comment on proposed revisions to its Guides for the Use of Environmental Marketing Claims. The FTC also [...]

On December 20, 2022, the FTC originally noticed its solicitation for public comments regarding potential updates and changes to the Green Guides (Guides for the Use of Environmental Marketing Claims) [...]

More than ever, consumers care about the environmental impact of their purchases. As a result, many manufacturers of consumer packaged goods have begun marketing the eco-friendly aspects of their products. [...]

On December 14, 2022, the Federal Trade Commission (FTC) announced that it is seeking public comment with respect to proposed revisions and updates to the 'Green Guides for the Use [...]

Seyfarth Synopsis: For thirty years, the FTC has published non-binding guidance on how to avoid making 'unfair' or 'deceptive' environmental claims in its 'Green Guides.' The FTC has announced it [...]

The FTC voted 4-0 on December 14 to publish a notice in the Federal Register seeking comments on an update to the FTC's 'Green Guides' on environmental marketing claims.The Guides, [...]

The Federal Trade Commission (FTC) is updating its Green Guides (Guides), which provide guidance for marketers to avoid making unfair or deceptive environmental claims. The Green Guides-last revised in 2012-apply [...]

Earlier today, the Federal Trade Commission announced that it is seeking public comment on proposed revisions to its Guides for the Use of Environmental Marketing Claims. The FTC is also [...]

In 2012, the Federal Trade Commission (FTC) last updated its 'Green Guides,' which provide guardrails for marketers to avoid making unfair or deceptive environmental marketing claims. As part of a [...]

Late last year, the Federal Trade Commission said that it intended to begin a review of its Guides for the Use of Environmental Marketing Claims in 2022. While there's no [...]

As consumers, investors, and other stakeholders are focused more than ever on the impacts of their purchasing and investment decisions, companies are seeking to convey information on the environmental attributes [...]

Retailers and manufacturers have increasingly been advertising products with descriptors such as 'eco-friendly,' 'green,' 'organic,' and 'sustainable.' Predictably, plaintiffs and government enforcers have targeted businesses for 'greenwashing'-- a term coined [...]

April 19, 2016 Environmental concerns dominated the headlines throughout 2015. For marketers, this meant an increase in the development and supply of environmentally conscious products and services and a renewed [...]

The U.S. Federal Trade Commission (FTC) has announced its highly-anticipated proposed revisions to its Environmental Marketing Guides. When final, the FTC guidance will establish significant new rules of the road [...]