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The article discusses Roundel's identity for Railfreight at British Rail in Great Britain. The author stated that the Railfreight identity by Roundel in the late 1980s has unified a multi-faceted business with a strong identity that boosted morale. He added that Roundel has created an appropriate identity that will emphasize the individuality of the six distinct divisions of Railfreight such as the core entity, plus metals and construction. Moreover, to differentiate its locomotive, Roundel has incorporated bold, geometric shapes and contrasting colors of the Quasi-heraldic markings on Second World-War planes.

The article features the visual artist Marlene McCarty who designed the title of the movie "Hedwig and the Angry Inch." McCarty takes aims at the movie audience with spinning wheels and lurid 3-Dimension titles platinum sausage curls at the bewildered diners. She has been involved in low-budget projects by directors such as Rose Troche, Mary Harron and Cindy Sherman. McCarty had trained in Cincinnati and Basel, Switzerland and worked at Seigal & Gale, The Museum of Modern Art, and at the M&Co before co-founded the Bureau in 1989.