Search

Introduction: On February 24, 2022, the Russian invasion of Ukraine began. The conflict has also spread on social networks, where both the invader and the invaded are responsible for building their own story. Objectives: To carry out a comparative analysis of the social audience on Twitter of the profiles o f t he Government o f t he Russian Federation (@GovernmentRF) and t he Office of the President of Ukraine (@APUkraine). Methodology: Two social analytics tools based on the application of audience intelligence algorithms have been used, with a double objective: on the one hand, to carry out an analysis of the composition of the social audience of the chosen profiles; and on the other hand, through the choice of keywords, identify which profiles achieve greater reach and authority. Discussion and results: The applications have allowed us to study the audiences of the two selected profiles, providing a detailed description of the segments or communities that shape that audience, their demographic and psychographic data, while allowing segments to be connected. of audiences with other social listening and analytics platforms, influencer marketing tools, digital advertising platforms and other social analytics applications. Conclusions: The analysis carried out is of great importance to know the profile and interests of the Twitter audience of the followers of the official accounts of Russia and Ukraine, showing that words such as "no war" or "reject" are among the most repeated. in the tweets published between March 18 and April 17, 2022, as well as Hashtags about cities hit by war are the most used in these publications. [ABSTRACT FROM AUTHOR]

This work focuses on the vision of feminism of Giorgia Meloni, characterized by a pro-life and pro-family discourse, antagonistic to the "gender ideology". To achieve this goal, her thought on this subject is presented in detail, emphasizing especially the speech of Marbella of 2022. Using tools such as Talkwalker, FollowerWonk and Audiense Insights, we analyze the activity of Italian politics in social networks on this subject and the interaction generated by her comments. Finally, also from the data provided by these social analytics tools, we investigate some aspects of her profile related to this topic. [ABSTRACT FROM AUTHOR]