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Universities in Ecuador face revolutionary change. The government has established sanctions and certain groupings in higher education. Fourteen universities were closed in 2012, and the rest were categorized A, B, C and D, with those in category A being the top universities and those in D being universities that do not meet all the requirements established by the Board of Evaluation, Accreditation and Quality Assurance in Higher Education (CEAACES). Within this framework, the research proposes to analyze the management of institutional social networks of category A, which includes Polytechnic National, EPN, Escuela Superior Politecnica del Litoral, ESPOL, and Universidad San Francisco de Quito, USFQ. Statistical analysis will review interaction and user engagement with the published content to demonstrate its reach and presence. USFQ is the university with greater presence and engagement on Facebook and Twitter and is making inroads into other networks frequently used by millennials.

The phenomenon of social networking is changing the way we interact and spending our free time. In social networks we are constantly seeking contact with people and institutions to be dealing, maintain old friends, catch up with others, meet new people or even find work. In our particular we analyze the evolution of social networks in a private university in Ecuador, the Universidad Tecnica Particular de Loja. The results have been continued increases in followers on Facebook and Twitter accounts UTPL. © 2015 AISTI.