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Student evaluation of teaching (SET), a major tool for assessing teaching quality in higher education is a crucial research topic. Among 13 studies published about online peer SET in Assessment & Evaluation in Higher Education over the past two decades, ease of use, clarity and helpfulness of SET information were repeatedly tested. This study introduces theory from the information systems field to give a multi-disciplinary view in testing how students' perceptions may affect their intention to continue to use an online peer SET system. While past studies focused on ratemyprofessor.com, offering results from USA, Canada and UK, this study aimed to provide Asian insight by using data from Taiwan. Based on 364 student members of the selected website, findings indicated that disconfirmation of SET information significantly affected perceived usefulness, trust and satisfaction, ultimately shaping continuance usage intention of the online peer SET system. Practical implications for online peer SET website managers and institutional SET managers are discussed. [ABSTRACT FROM AUTHOR]

The role of virtual salesperson (VS) and the importance of customer reviews in facilitating online purchase decisions and sales have recently received much attention from technology companies, marketing practice professionals, and academics. However, customers' willingness to follow the purchase advice of the VS when there is a conflict between these recommendations and those of other online customers is less understood. This research theorizes and investigates the extent to which customers' relationship satisfaction with, and trust in, the VS helps explain customer willingness to follow VS advice in the context of recommendation conflict. Using four studies, our research explores how and when the VS's avatar design mitigates the negative influence of conflict. An important theoretical and managerial implication of this research is that VS avatar designs that are high in automated social presence (ASP) help reduce the negative impact of conflict. However, we find that ASP mitigates the negative effects of conflict only for avatars that score low (vs. high) on cuteness. [ABSTRACT FROM AUTHOR]