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Purpose: This research study aims to explore the role of digitization in enhancing marketing strategies in the adventure-based tourism industry. With the increasing importance of digital technologies and platforms, understanding their impact on marketing effectiveness becomes crucial for businesses operating in this sector. Design/methodology/approach: By conducting a comprehensive literature review and employing a mixed-methods approach, this research seeks to examine the current state of adventure-based tourism digitization, identify effective digital marketing strategies, and provide valuable insights and recommendations. Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Practical implications: Adventure-based tourism has gained popularity as travelers seek unique and thrilling experiences. In this digital age, harnessing the power of digitization for marketing is crucial in promoting adventure-based tourism destinations and services. This research paper employs a bibliometric analysis approach to explore the existing body of literature on adventure-based tourism digitization and its implications for effective marketing strategies. Originality/Value: By systematically reviewing and analyzing academic articles, this study identifies trends, gaps, and emerging themes in the literature, offering valuable insights for tourism practitioners, policymakers, and researchers. Keywords: adventure-based tourism, digitization, digital technologies, target audience engagement, sustainable growth, digital marketing initiatives, content strategies, social media utilization, mobile applications, Introduction Adventure-based tourism has witnessed exponential growth in recent years as an increasing number of travelers seek experiences that go beyond traditional leisure activities. This growth presents both opportunities and [...]

Purpose: To determine the level of clarity towards the digitalization of information post-Covid 19. To develop a preliminary 'Tourgital' framework for the tourism industry in Seremban District post-Covid 19. To analyze the impact of 'Tourgital' in Seremban District post-Covid 19. Design/methodology/approach: The researcher will discuss the approach they intend to use to obtain valid and reliable data. There are several topics that will be covered, including the procedure, action plan, sampling, and data interpretation. The conceptualization and operationalization of these variables for the research will also be stated by the researcher. Findings: As in below context Research limitations/implications: The tourists while visiting the Seremban district. Practical implications: Both TAM and UTAUT models can be useful for the development of the Tour Digital acceptance framework. In turn, the development of an acceptance framework for the Tour Digital system in the Seremban District can benefit both tourists and tourism stakeholders. It is worthy of mention that the presentation of credible information, security measures, and positive reviews can help establish trust in the Tour Digital system, or better known as the 'TOURGITAL' concept. Originality/value: A preliminary framework called a journey map has been constructed to conclude the objectives that have been focused on by referring to the results that were collected from the respondents and analysis data. The framework as shown in Figure 3. Keywords: Tourgital, acceptance framework, tourist experience, Seremban district, digital platform, Introduction COVID-19 had a significant negative impact on the tourism industry worldwide, but in a much narrower scope, the pandemic that has now turned epidemic was particularly severe in Seremban [...]