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In this paper we discuss the trends in present society that will have the most important influence in shaping future jobs, with an emphasis on issues related to sustainable development and an information society. We point out that based on the requirements of educated end-users, companies will have to follow the principles of sustainable development and social responsibility. In future, due to technical development, natural resources, environmental issues and demographical trends in the developed western world, the most attractive jobs will be in high technology, health and medical care, as well as the pleasure and free time industry. The most important sectors will be informatics and telecommunication, logistics, safety, healthcare and life-long education. V članku obravnavamo trende, ki imajo v sodobni družbi najpomembnejši vpliv na razvoj poklicev v prihodnosti, s poudarkom na vsebinah, povezanih s trajnostnim razvojem in informacijsko družbo. Ugotavljamo, da bodo zaradi zahtev osveščenih končnih uporabnikov podjetja pri svojem poslovanju prisiljena upoštevati načela trajnostnega razvoja in družbene odgovorno­sti, v prihodnosti pa bodo zaradi napredka tehnologije, usihanja razpoložljivih naravnih virov, okoljskih zahtev in demografskih trendov v razvitem zahodnem svetu, najbolj iskani poklici v visoki tehnologiji, negi in zdravstvu ter zabavni industriji. Pomembni sektorji v gospodarstvu pa bodo informatika in telekomunikacije, logistika, varnost in udobje, zdravstvo in izobraževanje.