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The objectives of this paper are to identify the sources of financing of tourist entities. Located at the intersection of the two spheres (the tourist markets and the financial ones), the tourism entity in Romania is interested in finding the formula to assure its optimal funding by attracting resources from the financial environment, it is interested in high level satisfaction of the tourism demand and obtaining profit from the economic sphere. The determining objective of the Romanian tourism entity is to maximize its value by carrying out a profitable activity that will ensure a satisfactory remuneration of all its capital providers. This implies that the tourism entity obtains superior profits and, most importantly, generates sufficient cash funds for the distribution of dividends to the shareholders, simultaneously with the remuneration of the creditors at a favorable level of interest for the borrowed funds. [ABSTRACT FROM AUTHOR]

Located at the intersection of the two spheres (tourism markets and financial ones), the tourism entity in Romania is interested in finding the formula to assure optimum financing by attracting financial resources in the field, on the one hand and on the other hand it is interested in meeting the high demand for profit from tourism and economic sphere. The objective determinant of Romanian tourism entity is to maximize the value by carrying out a profitable activity. The touristic entity must obtain profit to generate sufficient funds to distribute cash dividends to shareholders, while paying creditors at a favorable interest on borrowed funds. [ABSTRACT FROM AUTHOR]

Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism. Through the implementation of an effective marketing system and modern Romanian tourism, constantly improving quality performance of products or services will be provided towards achieving a performing tourism. The recent ongoing development of tourism, vast global expansion, the development of tourism in tourist reception structures by applying a suitable marketing will increase the tourism potential consumer's satisfaction. In order to obtain a sustainable position in the tourism market and tourism companies must address complex marketing plan strategies. [ABSTRACT FROM AUTHOR]

Tourism is a phenomenon which is a separate field of activity, a critical component of social and economic life and which is constantly evolving under the influence of changes in contemporary civilization. Currently, efforts of the specialists of the domain are moving to determine with scientific rigor the content of tourism, its interdependencies with other elements of the economy. Tourism activity is among the economic, social, cultural, political and educational form, which has been enforced in modern times, its spectacular development constituting a characteristic feature of this period. [ABSTRACT FROM AUTHOR]