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Extensive research has been conducted on visitor experience and visitor satisfaction at tourist attractions. Few studies have addressed the influence of different types of on-site factors on visitor satisfaction at heritage sites. This study combined observation, in-depth interview, and a survey to examine the underlying factors of visitors’ perceptions of on-site attributes and their effects on overall visitor satisfaction while considering the influence of visitors’ interest and visitor type at Iron Age Farm in Stavanger, Norway. The findings suggest four sub-categories of visitors’ perceptions of the presentation platform (technology, immersive play, guided discussion, and autonomy), in addition to one support service platform category. Guided discussion, autonomy orientation, and support service platforms have a significant influence on visitor satisfaction. The findings suggest that visitors’ perceptions of the on-site factors do not differ significantly by visitors’ interest or type. The results only partly confirmed previous research and provided a different perspective on the role of on-site presentation attributes in heritage attractions. Knowledge of presentation platforms can function as a practical framework to analyze heritage sites based on visitors’ experiences and expectations.

Although scholars have made considerable progress in understanding the dynamics of heritagisation and toponymic politics, research is yet to explore how these may interact with each other. Drawing on a mixed-methods comparative qualitative study, this paper explores the politics of place naming and multilingualism in the context of heritagisation in three multiethnic cities in Romania: Târgu Mureş, Oradea and Baia Mare. We argue that the recent trends of heritagisation introduce a new element in the politics of place naming in ethnically diverse cities. Heritage becomes inclusive when it loses its importance in the power struggle between minority and majority political representatives. Once the demographic weight of the minority decreases and the appearance of minority language in public space does not anymore pose a threat to the hegemony of the majority, heritagisation initiatives – including the display of multilingual signs – may develop. In cities where ethnic proportions remain balanced, however, ethnic rivalry continues to prevail as the dominant element of toponymic politics. Nonetheless, while the simultaneous heritagisation and political commodification of historical toponyms offers better visibility for autochthonous minority communities, they equally risk eroding minority language rights under an ambiguous regime of political and economic calculation.

Many post-industrial regions reinterpret their industrial past as a heritage resource for marketing purposes. This paper explores how two sites in the Ruhr area in Germany, Zollverein and Landschaftspark Duisburg-Nord, are narrated in marketing brochures with selective industrial heritage narratives. Industrial heritage is utilized for both immediate marketing purposes and as a tool for memory and identity politics. Through thematic analysis, we uncover that industrial heritage legitimizes the Ruhr–Europe’s largest post-industrial region–as a distinct region by providing a seemingly uncontested, neutral and universal industrial history targeted at a wide audience. Simultaneously, the established narratives reinterpret industrial heritage as places of consumption, valued for their aesthetics and facilities for sports, arts and leisure. Such a marketing practice attempts to tap into the growing demand for postmodern consumption of culture, and simultaneously justifies and institutionalizes a specific, consumption-driven post-industrial development strategy for the Ruhr. The study reveals how the marketing of a post-industrial region promotes a select set of industrial heritage narratives that aim to strengthen the region’s economic position in a neoliberal setting of interregional economic competition.

This study examines the adaptive reuse of an abandoned heritage ensemble, Sa'd al-Saltaneh Caravanserai, in Qazvin, Iran, through ‘place making’, a multifaceted approach to create urban spaces. We ...

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word of Mouth (WOM) intentions of heritage tourists. The data were collected from domestic tourists in the heritage city of Kashan, Iran. To analyse the collected data, this study applies Partial Least Squares — Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, as well as fuzzy-set Qualitative Comparative Analysis (fsQCA) as an asymmetric analysis approach to strengthen the findings. The findings of PLS-SEM showed the significant effect of the absorption dimension on revisit intention, whereas these results demonstrated the significant effects of the dimensions of interaction, and identification on WOM intention. However, the results of fsQCA identified more heterogeneous combinations of dimensions of visitor engagement to predict revisit and WOM intentions. Overall, this study contributes to the extant literature on tourist engagement by constructing a composite picture of tourist engagement dimensions on the behavioural intentions of heritage tourists. The study’s theoretical contributions, its restrictions and practical implications for heritage site operators are further discussed.

Heritage tourism is a vital part of the global economy. To attract more international tourists, many heritage sites provide multilingual interpretation. Previous research suggests that cultural ada...

Heritage tourism is a driver of economic growth in many historic towns. However, these places often experience many problems and current planning usually does not address all the difficulties adequ...

PurposeUtilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists to revisit moderated by safety and security within the tourism sector.Design/methodology/approachThe study was cross-sectional in nature and used the quantitative research approach with questionnaires for the collection of data. In total, 392 international tourists were purposively sampled from the departure hall of Kotoka International Airport. The data gathered were analysed using Structural Equation Modeling (SEM).FindingsThe findings revealed that heritage brand image, perceived quality and value had positive significant effects on the intentions of tourists to revisit. Nevertheless, heritage brand awareness had a negative insignificant impact on intentions to revisit. Safety and security significantly moderate the relationship between heritage brand equity and the intentions of international tourists to revisit.Research limitations/implicationsThe Ghana tourism industry should increase the activities that will create more awareness, to generate the interest of potential tourists within the international community. Such initiatives can increase the likelihood of the destination being visited. In addition, policymakers must guarantee that associated government entities, as well as other stakeholders, work together within the tourism industry to promote safety and security.Originality/valueThis study adds to the ongoing discussions in the hospitality and tourism industry by providing a comprehensive overview of brand equity in heritage tourism, operationalised as heritage brand equity dimensions.

PurposeHeritage management is underpinned by preservation, sustainability and generativity; concerns of obvious interest to domestic audiences. However, domestic tourists are not homogenous and can be differentiated by various characteristics, including proximity to the sites they visit. Drawing upon the consumer-based model of authenticity, this study investigates whether the influence of authenticity, self-connection and serious leisure hold over experience memorability differs for distinct domestic visitor groups.Design/methodology/approachTo investigate perceptual differences between “local” and “non-local” domestic visitors, the authors developed and tested a conceptual model using a sample of 320 heritage site visitors within Tabriz, Iran, investigating the effects of self-connection, serious leisure and perceived authenticity on memorable tourism experiences (MTEs) for both groups.FindingsSignificant inter-group differences regarding the influence of serious leisure and self-connection on visitors' perceptions of authenticity emerged. Similarly, the extent to which serious leisure, self-connection and authenticity influenced MTEs also differed. The effect sizes for all proposed relationships were larger for local visitors.Originality/valueHospitality and tourism literature often focuses on the boon that inbound international and non-local domestic tourism can bring to local sites and attractions. However, the findings encourage heritage tourism managers to focus greater attention on attracting custom from “closer to home”. With local visitors demonstrating strong pre-, during and post-visit outcomes, the findings suggest local domestic visitors are a market ripe for greater investigation given ongoing international travel restrictions and Iran's historically-limited international appeal.

This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.

The paper follows a consumer-oriented approach to explaining the different attitudes and expectations of tourists visiting a Jewish heritage site. The authors discuss empirical data describing cate...

With increasing globalization and consumerism, heritage tourism has contributed to local economic development, while over-tourism may have impeded experienced locality by residents and facilitated ...

This study explores dimensions of heritage tourism experiences utilizing the user-generated content (UGC) on a travel sharing website and offers insight for understanding the factors that can affect the heritage tourists’ evaluation of travel experiences at a destination. For this purpose, a content analysis of 5212 heritage experience reviews posted for heritage sites on a UGC travel website, TripAdvisor, is conducted. An analysis of reviews revealed 59 items forming six dimensions that include authenticity, the importance of guides, cultural values, sense of heritage, local hospitality and awe. Theoretical and managerial implications are discussed as well as limitations. Suggestions for further research are provided.

This study investigated Chinese tourists’ perceptions of domestic cultural heritage in general and consumption of a renowned Chinese cultural heritage site in terms of motivation and satisfaction a...

This paper falls within the scope of heritage tourism studies, focusing particularly on one UNESCO World Heritage Site. It seeks to contribute to tourism literature by achieving a better understand...

Limited attention has been given to the investigation of how cultural worldview (CW) affects tourists’ behavioural intention in heritage tourism sites. Thus, this study aims to examine the role of ...

Experience co-creation has been acknowledged as an important process to generate and sustain value. However, research in the arena of heritage visitor attractions remains limited. A qualitative cro...

Authenticity, well-being, and memorability are essential to understanding tourist experience, yet little is known about the mechanism underlying these interrelated concepts. This study explores how tourists’ perceived authenticity influences memorability through their existential authenticity and well-being in the context of heritage tourism. Using data from visitors to two world heritage sites in China (West Lake and Lijiang), the effects of existential authenticity on tourists’ psychological and subjective well-being are empirically tested. Findings from cross-regional surveys reveal that existential authenticity, triggered by tourists’ perceived authenticity of local cultural heritage, is significantly associated with memorability and psychological and subjective well-being. Results further show that perceived authenticity of local cultural heritage contributes to memorability through existential authenticity and well-being. Elucidation of these conceptual relationships has theoretical and practical implications for heritage tourism studies and management.

This study examines psychological factors that can trigger nostalgia from the heritage tourism experience. We treat nostalgia as an emotion rather than a push travel motive and argue that nostalgic...

Purpose The concept of “Gothic tourism” has recently been proposed within the discipline of English Literature. Such tourism is claimed to be a distinct form of special interest tourism grounded in familiarity with the Gothic, distinctive aesthetics, and experiences of frights and scares. It is increasingly common in towns and cities around the world. This paper aims to examine and critique the concept of Gothic tourism, and consider its similarities with existing forms of urban tourism. Design/methodology/approach This is a conceptual paper and no empirical data are presented. Findings Gothic tourism is not as clearly differentiated from other forms of tourism as has been claimed. In particular, Gothic tourism can be conceptualised as a particular form of “lighter” dark tourism, but it can also be considered as a form of literary tourism. A conceptual model is presented which places Gothic tourism at the nexus of dark and literary tourism. Research limitations/implications This study is a conceptual exploration of Gothic tourism. Further empirical research is required to test the ideas presented in this paper at established Gothic tourism attractions. Originality/value This study examines the recently proposed (but little-researched) concept of Gothic tourism and considers its relationships with other forms of special interest tourism. It also illustrates the broader issue of how typologies of special interest tourism do not necessarily correspond with the motives and experiences of tourists themselves, or of the providers of tourist experiences.

This article discusses how residents in the ex-coal mining town of Lota mobilize nostalgia as a driving force to organize and challenge official industrial heritage tourism narratives and practices...

This study discusses the transformation of Sawahlunto, Indonesia from a coal mining city into a cultured mining heritage tourism city as an effort to overcome the threat of becoming a “ghost town” ...

This research examines the effects of localizing cultural values on perceived image and willingness to visit a heritage site. Using Collectivism-Individualism and Power Distance, two preregistered experiments were conducted with a total of 2039 respondents from Portugal and United Kingdom. In Study 1, against expectations, culturally incongruent webpage content expressing low (vs. high) Power Distance generates a higher willingness to visit among Portuguese participants. In Study 2, localized webpage content expressing Individualism (vs. Collectivism) leads to a higher willingness to visit among UK respondents, with the mediation of perceived image. Neither experiment shows an effect of the stimuli on perceived image. Findings suggest limited benefits of localization for heritage promotion and a high tolerance of participants toward incongruent cultural values.

This special issue of Journal of Heritage Tourism on dark tourism aims to encourage and advance theoretical, conceptual, and empirical research on dark tourism. The call for papers was inspired by the editor’s theoretical and research interest in dark tourism studies. The collection of articles in this special issue provides original, innovative and international tourism research that is embedded in interdisciplinary and transdisciplinary theoretical and methodological thought in the study of dark tourism. Finally, this editorial will address a few lines of future research directions focusing on the experience and emotions of visitors at ‘dark tourism’ sites.

As one of the Cambridge Elements of Critical Heritage Studies Series, Heritage Tourism: From Problems to Possibilities contributes to heritage tourism studies by introducing a new paradigm as a res...

This study explores customer-to-customer (C2C) social co-creation practices in tourism when customers with and without disability share a heritage service environment. Despite a growing prevalence ...

Macau is known to the world primarily as a gaming capital, but the city is also rich in heritage resources and historical relics, which are the result of over 400 years of accumulation. These legacies are the name cards of the city and should be passed on to future generations. Residents of this city are motivated and willing to participate in the process of ensuring this generativity. This study explored Macau residents' perception and behaviour through a qualitative approach. Twenty interviews revealed that the residents' main generative motivation arise from their concern for the next generation, community development and the identity pride that is associated with the heritage resources of the city, apart from the common desire of transmission. The residents' involvement in generativity actions centre on ‘preservation’ and ‘promotion’ activities. Implications are also discussed.

Sense of place is important in sustaining the socio-cultural heritage of a place. It can be nurtured through a systematic place-based approach. However, the lack of a critical perspective and often under-theorized place-based education has been criticized as this results in limitations to achieve its original intention. This research aims to comprehend the concepts of place-based learning by identifying the socio-cultural elements, particularly from a clan/geographical heritage perspective, and how it might cultivate a sense of place for locals. Interviews and observations were conducted in Melaka and George Town, the World Heritage Sites of Malaysia. A total of twenty documents, including primary and secondary data, were analysed. The findings reveal five themes to be developed as a place-based approach for nurturing the sense of place of locals. Theoretically, it extends the literature of place-based learning, and the ontological appreciations of place. Practically, related stakeholders might use this as a reference to preserve their clan/geographical association heritage.

Cultural tourism is a fast growing sector in Africa, with many museums and art galleries offering cultural experiences. South Africa, with a large array of cultural products, is actively promoting cultural tourism due to its ability to foster local economic growth and job creation. One such locality in dire need of economic growth is Limpopo Province. Thereupon, it is argued that Greater Polokwane should leverage its significant cultural landmarks and landscapes to promote this form of tourism. However, currently, the size and shape of the cultural and heritage tourism sector in this geographical area is unknown, as scholarly attention has focussed on the wildlife and hunting tourism sectors in this province of South Africa. Ergo, this study outlines the nature of the cultural and heritage tourism industry in Greater Polokwane. This study firstly created a database of cultural organisations and then gathered data by conducting in-depth, semi-structured interviews with the managers and employees. It was found that all the cultural organisations are privately operated, although some are located on State owned-land. The findings indicate that the museums and art galleries generate jobs and foster local economic development; however, they lack the resources to expand and consequently operate below capacity. This has important implications for the viability, growth, and sustainability of cultural and heritage tourism in South Africa.

This study aims to examine the relationship between tourists’ need for uniqueness (TNFU), perceived authenticity, tourists’ emotions, and their behavioral intentions in a heritage context. A proposed conceptual model is tested using the data generated from a convenient sample of 474 tourists visiting Cappadocia Göreme National Park, a natural and cultural heritage destination in Turkey. Using the partial least squares technique, the findings confirm that tourists’ need for uniqueness influences object-based authenticity and existential authenticity. Object-based authenticity and existential authenticity affect tourists’ emotions. Also, the tourist’s emotions affect their behavioral intentions. The model is further examined from a nationality perspective through a multigroup analysis. The effect of avoidance of similarity on TNFU is greater in European tourists. Also, the effect of TNFU on object-based authenticity is greater in Asian tourists. Further, the effect of object-based authenticity on tourists’ emotions is greater in Asian tourists. Discussions and implications for destination marketers, limitations, and suggestions for future research are also provided.

This mixed-methods study conceptualized and developed a scale to measure vicarious nostalgia in heritage tourism. Based on a comprehensive literature review, vicarious nostalgia was conceptualized with three dimensions: past-oriented cognition, evoked positive, and negative emotion. Rigorous scale development procedures were followed using six studies that involved multisample totaling 1,020 subjects. Besides content, discriminant and convergent validity, this study also assessed the scale’s nomological and external validity by testing a nomological model in different cultural contexts. It was revealed that vicarious nostalgia is driven by authenticity seeking; past-oriented cognition results in both evoked positive and negative emotion, which strongly predict tourists’ visit intentions. This study is believed to be the first to develop a scale for measuring vicarious nostalgia in tourism.

Scholars have found that emotional factors, as compared with cognitive factors, have greater effects on explaining behavior. This research incorporated the anticipated emotion into the original mod...

Kenya's coastal strip has not yet developed a tourism product beyond the three Ss (sun, sand, and sea). Consequently, Kenya's coastal tourism has been regarded as "tired" and less competitive product in today's marketplace. This is despite the coastal strip boasting of rich untapped heritage tourism potential. Thus, even though heritage tourism has gained attention in academia and generated a growing body of literature, its application as a value-addition strategy has hardly been investigated. This study explored how Kenya's coastal tourism destination, with a declining touristic appeal, can be incentivized using heritage to stimulate an enhanced tourism experience. The study conveniently sampled seven heritage sites at the Kenyan coast. Within the sites, a site manager/representative and a tour guide were purposely sampled. In total, 15 heritage site managers and 10 tour guides participated in the study through unstructured in-depth interviews. Systematic literature review as well as field observations were also done. The article argues that traditional coastal tourism products can be enhanced through heritagization to spur sustainability. The study concludes that for Kenya's coastal tourism to rebound, beach tourism cannot continue to be a stand-alone tourism product. Instead, heritage sites need to be integrated into the existing beach tourism offer to create a holistic presentation of Kenya's coastal destination with enriched customer experience.

Information- and Communication Technologies (ICTs) play an increasingly important role in cultural and heritage tourism. Therefore, it is crucial for cultural institutions, and heritage sites as pa...

This study aims to investigate the factors affecting the decision to revisit a cultural heritage destination and recommend it to others (heritage destination loyalty). A mediation model is directed to understand the role played by intrinsic factors – related to tourists’ personal characteristics – extrinsic factors – the destination heritage offers – and satisfaction – the subjective positive/negative state deriving from the comparison between expectancies (rational expectations and desires) and the visitors’ experience. A quantitative study, concerning a heritage destination in Southern Italy, was carried out. First, the intrinsic and extrinsic factors were identified through an expectancy-value model. Then, the heritage visitors’ satisfaction was assessed according to each phase of the experience. Findings confirm that intrinsic factors have an influence on heritage destination loyalty, and satisfaction plays a mediating role between these constructs. In addition, extrinsic factors have no effect on the revisit intention and the intention to recommend, except through satisfaction. Heritage tourists’ satisfaction contributes to loyalty toward the destination, both directly and independently of the motive for the visit.

Heritage tourism scholars have used notions of performativity and affectto study the ways tourists actively construct and assign meaning to theirexperience of heritage. However, these concepts remain under-exploredin the context of personal heritage tourism. Personal heritage tourismreflects an interest to experience a heritage of personal affectiverelevance, acknowledging that perceptions of heritage are fluid andsubjective. I contribute insight into the conceptualization of personalheritage tourism by exploring the performances and affectiveentanglements that make genealogy meaningful in the present duringtravels to an ancestral homeland. Through a qualitative study ofSwedish-American ancestral tourists, I propose that processes ofmeaning making in ancestral tourism include enacting the family,partaking in everyday life, and connecting with mundane physicalelements of the past. These performances unfold at sites historical andcurrent in the ancestral homeland. Personal heritage tourism thus findsmeaning though affective entanglements with the past, but alsothrough social interactions and mundane activities based in a familiarpresent. These affective entanglements occur at different locations, notall directly connected to the personal past.

Emotions embody the value in tourism experiences and drive essential outcomes such as intent to recommend. Current models do not explain how the ebb and flow of emotional arousal during an experience relate to outcomes, however. We analyzed 15 participants’ experiences at the Vincentre museum and guided village tour in Nuenen, the Netherlands. This Vincent van Gogh-themed experience led to a wide range of intent to recommend and emotional arousal, measured as continuous phasic skin conductance, across participants and exhibits. Mixed-effects analyses modeled emotional arousal as a function of proximity to exhibits and intent to recommend. Experiences with the best outcomes featured moments of both high and low emotional arousal, not one continuous “high,” with more emotion during the middle of the experience. Tourist experience models should account for a complex relationship between emotions experienced and outcomes such as intent to recommend. Simply put, more emotion is not always better.

usc Using the developmental theory of place attachment, this study evaluates several psychological antecedents of tourist intention to recommend a heritage site. Specifically, self-concept, motivation, positive, and negative emotions are evaluated as determinants of place attachment, tourist satisfaction and intention to recommend. We test a proposed theoretical model on a sample of 500 visitors (250 international and 250 domestic) to Su Nuraxi, a UNESCO World Heritage site in Sardinia, Italy. The results supported 11 of the 14 hypothesized relationships. Self-concept had a significant and positive relationship with tourist motivation, satisfaction and place attachment, highlighting its conceptual importance in the heritage tourism context. Tourist motivation had a significant and positive effect on positive emotions, and also exerted a positive effect on negative emotions. Visitor type moderated only the relationship between tourist motivation and negative emotions. The findings have both theoretical and managerial implications, particularly for heritage site management, marketing and destination management. Refereed/Peer-reviewed

Cultural and heritage tourism continues to boom as one of the most prevalent and popular forms of tourism today. In recent decades, a proliferation of articles and books have appeared on the horizo...

This study presents and analyzes the cases of “dissonant heritage” issues in areas characterized by multicultural backgrounds and conflicting historical narratives. Contrasting trends, which includ...

Flight Lieutenant Jerry John Rawlings is one of the most popular and provocative leaders in African history. A former President of the Republic of Ghana (1992–2000), Rawlings came to power through ...

From a postmodernist point of view, the concept of authenticity varies among tourists, time, and heritage sites, and it cannot be easily measured using traditional scales. This research used the me...

Discussions on authenticity have become prominent in tourism research, particularly in the context of heritage tourism and quantitative approaches have become popular methods to investigate authenticity, especially from a tourist’s perspective. Previous studies, however, have failed to include multiple forms of authenticity into a single quantitative scale, as well as to use a formative approach for its measures. This study develops a comprehensive and reliable scale of authenticity, considering its multidimensional complexity and its formative nature. A reflective–formative hierarchical component model of perceived authenticity toward heritage experience, including three lower order components of objective authenticity, existential authenticity, and constructive authenticity, is proposed. The scale of authenticity also indicates a strong predictive power over tourist satisfaction.

As a heritage tourism and patriotism education in China, red tourism has strong value-expressive attributes, which makes it of great significance to examine self-congruity (SC) theory in a red dest...

International heritage tourism is the backbone of Iranian tourism. To positively influence the country's destination image and attract more international tourists, World Heritage sites (WHSs) need to be present on social media. This article investigates the representation of Iranian WHSs on social media based on a content analysis of WHS-related Facebook, Instagram, and TripAdvisor pages. The findings of the study indicate that social media marketing by Iranian WHSs is in its infancy. Iranian WHS information currently available on the three social media platforms is incomplete, confusing, and mostly provided by other stakeholders, leading to weak and diffused WHS brands that contribute little to a positive destination image. The article thus argues that WHSs in Iran need to urgently recognize the importance of social media for reaching international tourists and need to overcome their organizational limitations.

This study depicts some antecedents of residents' support for tourism development (STD) underlying the importance of residents' trust in government actors involved in tourism planning and development in the context of historic towns. The study proposes a conceptual framework that explores the relationships between community attachment, local government management of tourism, perceived tourism impacts, trust in government actors, and STD. Data collection was carried out by personal survey applied to 150 residents of the small historic town of Lamego, located within the Portuguese Douro Valley World Heritage Site. Structural equation modeling method was employed to analyze the proposed model. Results suggest that residents' trust in government actors had a significant effect on STD. Residents' perceptions of the tourism benefits positively influenced their STD, and residents' perceptions of the tourism costs negatively affected their STD. The results support the relationship between community attachment and trust in government actors. Also, community attachment significantly and positively influenced tourism benefits. Perceived effective local government management of tourism had a strong significant effect on the residents' trust in government actors. Moreover, residents' perceived effective local government management of tourism was a significant determinant of perceived tourism benefits, but did not significantly predict perceived tourism costs.

This study examines autorickshaws (ARs), a traditional mode of transportation in a popular heritage tourism city from a sustainability standpoint. The overarching purpose is to suggest a modified A...

UNESCO World Heritage Sites (WHS) are known to add value to destinations. While the diverse impacts of WHS status have been investigated in relation to sustainable tourism development in various co...

This paper discusses the impact of co-creation in the context of heritage tourism. By examining co-creative strategies that promote participative interpretation of archaeological heritage, the emph...