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Gold-centered carbene–metal–amides (CMAs) containing cyclic (alkyl)(amino)carbenes (CAACs) are promising emitters for thermally activated delayed fluorescence (TADF). Aiming at the design and optimization of new TADF emitters, we report a density functional theory study of over 60 CMAs with various CAAC ligands, systematically evaluating computed parameters in relation to photoluminescence properties. The CMA structures were primarily selected based on experimental synthesis prospects. We demonstrate that TADF efficiency of the CMA materials originates from a compromise between oscillator strength coefficients and exchange energy (ΔEST). The latter is governed by the overlap of HOMO and LUMO orbitals, where HOMO is localized on the amide and LUMO over the Au–carbene bond. The S0 ground and excited T1 states of the CMAs adopt approximately coplanar geometry of carbene and amide ligands, but rotate perpendicular in the excited S1 states, resulting in degeneracy or near-degeneracy of S1 and T1, accompanied by a decrease in the S1-S0 oscillator strength from its maximum at coplanar geometries to near zero at rotated geometries. Based on the computations, promising new TADF emitters are proposed and synthesized. Bright CMA complex (Et2CAAC)Au(carbazolide) is obtained and fully characterized in order to demonstrate that excellent stability and high radiative rates up to 106 s−1 can be obtained for the gold–CMA complexes with small CAAC–carbene ligands.