Search

Research on the effectiveness of gamification has proliferated over the last few years, but the underlying motivational mechanisms have only recently become object of empirical research. It has been suggested that when perceived as informational, gamification elements, such as points, levels and leaderboards, may afford feelings of competence and hence enhance intrinsic motivation and promote performance gains. We conducted a 2 × 4 online experiment that systematically examined how points, leaderboards and levels, as well as participants' goal causality orientation influence intrinsic motivation, competence and performance (tag quantity and quality) in an image annotation task. Compared to a control condition, game elements did not significantly affect competence or intrinsic motivation, irrespective of participants' causality orientation. However, participants' performance did not mirror their intrinsic motivation, as points, and especially levels and leaderboard led to a significantly higher amount of tags generated compared to the control group. These findings suggest that in this particular study context, points, levels and leaderboards functioned as extrinsic incentives, effective only for promoting performance quantity. [ABSTRACT FROM AUTHOR]

Abstract Web Accessibility aims to provide usable web information and services to as many people as possible. Despite the availability of standards and the presence of legal obligations, Web Accessibility often remains unsatisfactory. Through a multi-step approach, the present study addresses the question of how web practitioners form their intention to consider Web Accessibility in the development process. Based on a systematic literature review, twelve main salient beliefs influencing the intention to consider Web Accessibility were identified. Applying the Theory of Planned Behavior, a theoretical model integrating these main salient beliefs was compiled and a questionnaire to test the model developed. A total of 342 web practitioners in various professional roles answered the questionnaire in an online study. Path analysis revealed that intention to consider Web Accessibility is stronger when users actively promote their needs, when web practitioners see Web Accessibility as part of their professional role, and when the consideration of Web Accessibility is perceived as beneficial for the quality of a product. Hence, it is recommended to involve users with a variety of abilities in the development process, to emphasize the responsibility and specialist role of web practitioners, and to actively promote Web Accessibility as a quality feature of a product. Highlights • Explores salient beliefs influencing the intention to consider Web Accessibility. • Expands on a systematic review of previous studies. • Identifies three key beliefs that positively influence Web Accessibility intention. • Offers practical implications for web practitioners. [ABSTRACT FROM AUTHOR]