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In 2007 Texas A&M University (TAMU) Libraries adopted an approach to monograph collection development that uses an unconventional fund structure and sets aside funds for user requests, called Suggest a Purchase. After initiating this change, the libraries realized that its patrons had become actively engaged in selecting materials for the collection. Data will be presented describing user and librarian levels of satisfaction with the Suggest a Purchase program. Additional data will be presented describing what was requested, what was ordered, how much the materials circulated, who requested materials, and the increase in requests over time. [ABSTRACT FROM AUTHOR]

This paper describes the Texas A&M University (TAMU) Libraries' new and innovative approach to monograph collection development using a re-engineered internal funding structure and a process that reflects the needs and goals of the library and its users. The paper discusses the goals of the new fund structure, the experience of implementing it, and the results after one year in use. [Copyright &y& Elsevier]

A case study is presented on the implementation and impact of a marketing campaign on academic library services. It notes that the campaign focused on promoting a virtual reference service at Texas A&M University, and that the study examines the design, implementation, and evaluation of the introductory campaign. Advertising and specific market segments are also discussed.