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Profiles TBWA Chiat/Day, recipient of `Adweek' magazine's 1997 National Agency of the Year Award. Return to the Bay Area; Business history; Clients; Management profile; Advertisements for American Broadcasting Co.; Levi's.

Details Lee Clow's plans for creating the Advertising City, a place aimed at taking TBWA/Chiat/Day into the next millennium. Rationale behind the plan; Features of the planned City; Virtual design for the City; Structural features and amenities; Key element missing from the City's conceptualization.

Focuses on the strategy by TBWA Chiat/Day in creating automobile advertising campaigns for Nissan Motor Manufacturing Corp. USA. Challenge for creating animations for the campaign set by Nissan officials; Brand awareness sought by Nissan; Proposals and concepts giving rise to the `Enjoy the Ride,' campaign.

Focuses on the demise of Levi Strauss & Co. due to its status quo mentality. Sales figures in 1998; Details on the end of Levi's long-standing relation with advertising firm Foote Cone & Belding; Information on the advertising campaigns launched by TBWA/Chiat/Day to revive the brand.

Reports on Lee Clow's strategy for TBWA Chiat/Day. Redefinition of agency-client relationships; Nonconformist approach of Chiat; Overuse of the idea of partnership.

Reports on the resignation of Rob Siltanen from advertising agency TBWA/Chiat/Day to open his own shop, Siltanen based in Los Angeles, California. Resignation as managing director and creative director at the Playa Del Rey, California office of TBWA; Siltanen's description of shop.

Reports on advertising agency TBWA/Chiat/Day's launch of an initiative called The Digerati at its Los Angeles, California, office. Aim to educate all staff members in electronic commerce and electronic marketing; History of the company's interactive team.

Announces the appointment of Chris Becker as account director at TBWA/Chiat/Day. Becker's career history; Remarks of TBWA President Tom Carroll regarding Becker's appointment.

Reports on TBWA/Chiat/Day's Lee Clow's hiring of Chuck McBride as executive creative director of the San Francisco, California office. Career history of McBride; Achievements; Responsibilities in the company.

Reports on TBWA/Chiat/Day's promotion of Pam Keehn to worldwide account director for the Apple Computer Inc. account from her position as account director of Taco Bell Corp. Keehn's successor; Challenges of handling the Apple account; Advertising plans for the launch of Apple's iBook portable computer; Close monitoring of the Taco Bell account.

Reports on discussions between Taco Bell and TBWA/Chiat/Day on the future of the chihuahua talking advertisement campaign and its future direction. Advertising plans of Taco Bell's chief marketing officer Kip Knight; Reassessment of all Taco Bell creative work; Professional background of Knight; Rumors of a change in advertising companies for Taco Bell; Sales performance of Taco Bell compared to other companies.

Reports on the exclusion of advertiser Lee Clow and advertising agency Chiat/Day from the television film project `Pirates of Silicon Valley,' which deals with the rivalry of computer industry moguls Steve Jobs and Bill Gates. Plot of the film; Depiction of Gates and Jobs in the film.

Reports on the appointment of Hank Hinton as the first `Duke' of TBWA/Chiat/Day. Contributions of Hinton to the company.

Reports on the signing of an agreement by advertising agencies Omnicom Group and TBWA/Chiat/Day to purchase Zimmerman & Partners Advertising. Terms of agreement; Impact of purchase on TBWA/Chiat/Day client Nissan North America; Advertising budget and plans of Nissan.

Shares an incident wherein the Gonzaga basketball team of the National College Athletic Association (NCAA) had a chance to practice their game at the indoor basketball court of TBWA Chiat/Day in Playa del Rey, California, upon the invitation of producer Richard O'Neill. Gonzaga players' admiration for the design of the basketball court.

Reports that TBWA Chiat/Day has opted not to get involved in a lawsuit filed by Sony Computer Entertainment against Connectix for allegedly manufacturing a cheap software which lets users play some Sony PlayStation games on Apple Computer Inc. computers without Sony PlayStation devices. Facts and issues of the issue.

Focuses on TBWA Chiat/Day's `virtual office' experiment which insisted that the futuristic concept can still work only if employees lose their attachment to their personal space, among other human imperfections. Advantages for a company if employees overcome their need to `nest'.

Reports that advertising agencies Omnicom Group Inc. and TBWA Chiat/Day are in negotiations to buy Zimmerman & Partners Advertising Inc. Advantages and benefits of Omnicom and TBWA if their planned acquisition of Zimmerman pushes through; Comments of executives from the advertising agencies under negotiations regarding the proposed transaction.

Reports that TBWA/Chiat/Day is talking with Ogilvy & Mather executive creative director David Page about its top creative post in its New York City, New York office. Ogilvy's counter offer; Page's possible succession of Eric McClellan; Page's appointment to his Ogilvy post in October 1998.

Reports on the appointment of Tom Carroll as President and Chief Executive of advertising agency, TBWA Chiat/Day. Carroll's initial responsibility in handling the Nissan account for the company; Experience as an executive of Messner Vetere Berger McNamee Schmetterer/Euro.

Reveals that TBWA/Chiat/Day has won an advertising contract to back Tricon Global Restaurants' cross-promotional push behind the next `Star Wars' movie releases. BBDO Worldwide and Young & Rubicam's failed pitch for the same contract; Account director Pam Keehn and creative directors Chuck Bennett and Clay Williams.

Focuses on the management ideas of Lee Clow, TBWA/Chiat/Day chief creative officer. Clow's decision to change the name of the agency from TBWA Chiat/Day to TBWA/Chiat/Day; Redesigning of the agency's logo; Issuance of business cards to staffers featuring images of the agency's campaigns.

Focuses on the termination of partnership between TBWA/Chiat/Day and apparel company, Phillips-Van Heusen. TBWA/Chiat/Day's handling of the creative and media duties through the end of 1998; Possible agency search for Phillips-Van Heusen; Factor that contributed to the breakup between TBWA/Chiat/Day and Phillips-Van Heusen.

Reports on TBWA/Chiat/Day's advertising campaign for Eveready Battery Co.'s Energizer Advanced Formula battery. Spending for the ad campaign; Retainment of bunny in the pink.

Reports that TBWA Chiat/Day's President and Account Director for Nissan Tom Patty is taking a sabbatical from his post. Patty's link with former Nissan Motor Corp. U.S.A. President Bob Thomas; Search for Patty's replacement.

Reports that TBWA Chiat/Day and Hunt-Wesson are ending relationship with California-based client conducting an advertising agency search to replace former shop. Split following TBWA's unsuccessful defense of the client's Orville Redenbacher account.

Relates the development of a television advertisement by advertising firm TBWA Chiat/Day as a tribute to the final season of nine-year-old television program `Seinfeld'. Theme of television commercial; Features of print advertisement.

Focuses on the advertising campaign created by TBWA Chiat/Day for Taco Bell which stars the talking chihuahua dog Gidget. Popularity of the dog who appears on several television shows and in magazine and newspaper articles in the United States; Highlights of the commercial.

Describes the winning pitch by TBWA Chiat/Day for the $90 million creative account for Levi Strauss & Co.'s Levi's jeans. Proposed discontinuation of the use of a tagline in future advertising and reduction of reliance on television; Proposed reinforcement of the brand's iconic status with advertisement focusing on a single element of Levi's image.

Announces the appointment of Pam Keehn as account manager for TBWA Chiat/Day's $200 million Taco Bell advertising account. Background on Keehn; Reason behind Keehn's selection; Plans for Taco Bell's advertising account; Commercials in production.

Focuses on advertising agency TBWA Chiat/Day's plan to consider a return to the San Francisco, California area with a full-service office early in 1998. Part of a restructuring of North American operations; Strengthening of its position in the review for Levi Strauss & Co.'s Levi's account.

Focuses on TBWA Chiat/day's advertising campaign for the Prodigy Internet service. Description of the 30-second television advertisements; Message presented by the campaign to consumers.

Reports on TBWA/Chiat Day's assembly of notable creative thinkers to help relaunch Apple Computer Inc. in a $50 million advertising campaign in the United States. Theme of the campaign; Famous figures given tribute in the advertising campaign; Advertising media.

Reports on executive appointments at TBWA Chiat/Day. Ken Segall as senior partner and chief creative Lee Clow; Sean Hardwick as management supervisor; Career histories of the appointees.

Reports on the possible inclusion of TBWA Chiat/Day in the contenders list in Apple Europe's review of its advertising account. Advertising agencies tapped by Apple's European unit; BBDO's global resignation of Apple.

Reports on TBWA Chiat/Day's plans as the advertising agency of Apple Computer Inc. Target clients; Themeline for its advertising campaign; Increase in the staff of TBWA Chiat/Day that will handle Apple's account.

Reports on TBWA Chiat/Day's decision to resign the media buying and planning duties for MTV Networks due to a conflict with new client ABC Television Network. Advertising spendings by MTV, Nickelodeon and VH1 in 1996.

Reports on TBWA Chiat/Day's plan to launch an image campaign for the ABC Television Network in July 1997. Network's cross-promotional advertising deal with American Airlines, Toys `R' Us and McDonald's.

Reports on negotiations between Apple Computer Inc. acting chief executive Steve Jobs and TBWA Chiat/Day's chief creative officer Lee Clow over Apple's advertising account. Clow's impression of Jobs; Other firms being considered for the account.

Focuses on the plans of TBWA Chiat/Day agency in its advertising campaign for Nissan Motor Corp. Brief description of the advertisements created; Product promoted.

Reports that Bob Kuperman who was promoted to president and chief executive officer of TBWA Chiat/Day's North American operations will soon be dividing his time between the agency's two biggest offices. Kuperman's plan to foster more cooperation between the offices; Efforts to establish a national business approach.

Reports on TBWA Chiat/Day's advertising campaign for Nissan Motor Corp. Infiniti automobile. Repositioning of the automobile as a younger, sexier brand for which owners have a fierce loyalty; Use of a mix of image and model-specific ads in its television commercial.

Reports on TBWA Chiat/Day's resignation as lead agency for America Online Inc. following the latter's moves to hire a variety of advertising agencies on a project basis. America Online's selection of Interpublic Group of Companies Inc. Gotham to create image ads.

Reports that TBWA Chiat/Day has won advertising duties for four Philips-Van Heusen Corp. brands. Competitive review involving undisclosed agencies; Reasons for choosing TBWA; Van Heusen's advertising budget for the four brands.

Reports that America Online (AOL) is considering seeking additional resources to work alongside TBWA Chiat/Day. TBWA Chiat/Day as lead creative resource; AOL commercials featuring chief executive Steve Case; Impetus of the project from Bob Pittman.

Reports on the restructuring plans of TBWA Chiat/Day. Appointment of Bob Kuperman as president of TBWA Chiat/Day North America; Financial aspects.

Reports on the Olympic television commercial from TBWA Chiat/Day for Nissan Motor Corp. Topic of the advertisement.

Describes a television advertisement created by TBWA Chiat/Day for Nissan Motor Corp. Plans to launch the commercial in August 1996.

Deals with the recruitment of Chuck McBride to become the executive creative director of TBWA/Chiat/Day company. Previous position held at Wieden & Kennedy company; Career background; Primary reason for hiring McBride.

Announces that Tom Carroll is making changes on two of TBWA/Chiat/Day's Apple Computer account. Person to be promoted to worldwide account director for the account; Need for a successor to Pam Keehn to lead the Taco Bell business; Why the worldwide account director job is an extremely sensitive one.