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Reports on a marketing agreement of the 'St. Petersburg Times' newspaper that it hopes will solidify its position not only in Tampa's Hillsborough County but in the whole Tampa Bay area, Florida. Paper's deal with the International Plaza in Tampa to be the only one newspaper to be sold at the mall; Rivalry with 'The Tampa Tribune.'

Reports on Media General's convergence of its media operations in Tampa, Florida, as of April 10, 2000. Merger of the company's television station WFLA, newspaper `Tampa Tribune' and online news Web site Tampa Bay Online; Implications for the broadcasting industry. INSETS: Taking convergence to another level;Media collaborations;Bridge over converged wates.

Focuses on the ethics code introduced by the Tampa, Florida-based newspaper the `The Tampa Tribune' to improve the paper's credibility. Excerpt of the said ethical guidelines; Risk or disadvantages of a published code in journalism standards or ethics; Management's belief that the risk on the downside of readership is a bigger risk than having an ethics policy used against them in court.

Comments on the compromised press freedom in Tampa, Florida caused by the public's criticisms against the newspaper `The Tampa Tribune,' for allowing an advertisement by the Christian fundamentalist group, Focus on the Family. Offense taken by many readers on the announcement by the group that it can cure homosexuals; Justification for running the advertisements given by the publishers.

Reports on the Florida-based `Saint Petersburg Times' newspaper's plan host a 2000 presidential debate in Tampa, Florida. Debate venues proposed by the newspaper; Rival `Tampa Tribune' newspaper's plan to be involved in the project if the debate would be held in Tampa.

Reports on the `Tampa Tribune' newspaper's new billboard design.