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This paper provides a longitudinal view of one organization’s experiences with IT implementation and Business Process Reengineering since 1990. The organization is EuroProducts; a manufacturer of air freshener and related products located in thecountry, in the West of England, EuroProducts has identified data integration and data standardization as critical to leverage increased performance from its materials requirements process flow. As a result, a new MRP system is being introduced to integrate data input from factory floor workers, management, staff, and IS professionals. The goal is to use the new MRP system as a rallying point to facilitate redesign of material requirements work flows. Aspects of innovation and systems theory are introduced to help the authors organize and identify root causes of the problems EuroProducts has had with its IT implementation and reengineering efforts.