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The pet trade is the main cause of the growing number of exotic reptiles worldwide, posing a risk for invasion emergence and species extinction. In this study, we identify and analyze the obstacles involved in controlling the native and exotic reptile trade in Brazil to identify the main gaps and limitations in this regard. We propose measures that will aid in the planning of public policies that are more effective to protect native fauna. The pet trade regulation in Brazil is currently guided by poorly implemented policies. The main problems are associated with failures in legislation and enforcement, corruption, and lack of resources. As a result, the illegal trade control, current efforts for the sustainable use of biodiversity, and the prevention of the introduction of exotic species are insufficient. We recommend a multidisciplinary approach, based on actions to reduce legislation deficiencies and inconsistencies, intensification of inspection actions, and investment in educational actions aimed at raising societal awareness.