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The article discusses the importance of standardization in achieving sustainability in supply chains. The lack of standardized sustainability metrics hinders progress in measuring and achieving sustainability goals. This lack of standardization also confuses consumers, who struggle to differentiate between sustainable and unethical practices. The article emphasizes the need for standardized information sources and independent audits to provide clear insights to consumers. Additionally, supply chain experts argue for regulatory standardization to create a level playing field globally and promote circularity. The article concludes by highlighting the complexities of compliance and the need for standardized approaches to streamline efforts and meet evolving standards. [Extracted from the article]