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When a researcher enters an interview, she has already construed it as being a standard type of communicative event. This article considers how a researcher's construal of a communicative event as either an ethnographic or survey interview shapes the production of information. Interview standards entail epistemological assumptions that directly inform the type of information sought and produced. I consider this process through a comparison of the elicitation techniques I employed in survey and ethnographic interviews conducted during research in Mexico. I draw on theory in linguistic anthropology on the nature of meaning in language, examining how dialogicality and interaction are essential to understanding the construal of communicative events. [ABSTRACT FROM AUTHOR]