1. Demand Forecasting in Automotive Sector.
- Author
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Erturun, Ceyda and DURSUN, Mehtap
- Subjects
- *
AUTOMOBILE industry , *CUSTOMER satisfaction , *SUPPLY chain management , *DEMAND forecasting , *GLOBALIZATION - Abstract
In order to improve customer satisfaction and supply chain efficiency, supply chain management strategies began to shift toward to the first step of supply chain; which is demand planning. The automotive industry in the twenty-first century has created significant opportunities while also placing pressure on manufacturers to improve quality, improve styling, increase organizational efficiencies, and include innovative features in their products in order to attract customers and expand into new markets, thanks in large part to globalization. Because of these obstacles, car manufacturers must be adaptable and sensitive to client needs if they are to prosper. Therefore, this study focuses on demand forecasting. Demands in automotive sector in United Kingdom Market is forecasted employing multiple linear regression method. [ABSTRACT FROM AUTHOR]
- Published
- 2022